Massachusetts Green Jobs

Job Title: Associate Director of Consumer Marketing – Rare Hematology

Location : Cambridge, MA

About the Job

This role will drive consumer digital marketing efforts with the primary focus on rilzabrutinib. Rilzabrutinib is an innovative BTK inhibitor and a ‘pipeline in a pill’ with its anticipated first launch in Immune Thrombocytopenia (ITP), an autoimmune rare blood disorder.

This individual will partner with multiple cross-functional teams and agencies to drive the creation and ongoing optimization of digital campaigns, aligning digital plans and strategies with brand objectives, goals, and budgets. This individual will also manage the execution and implementation of digital marketing tactics inclusive of personalization and audience-driven segmentation. Depending on need, this person may also collaborate on HCP digital efforts with the HCP marketing team. This position is based in Cambridge, MA and will report into the consumer marketing lead for rare hematology.

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Main Responsibilities:

• Familiarity with brand strengths, opportunities, competitive challenges, and key attributes of the brand lifecycle to support the execution of digital engagement activities to drive desired behavior change.

• Possess an understanding of the multiple channels to reach consumers including how channels can be effectively integrated to deliver cross-channel customer journeys.

• Constant focus on enabling the best customer experience in every interaction.

• Familiar with actionable digital measurement plans, selecting KPIs and setting goals, targets and measurement milestones that directly relate to business objectives.

• Increase key performance metrics to attract and move audiences with content, including organic prospect traffic, time on page, click-through rates, subscribers, form fills, and registrations.

• Active pursuit of data & insight-based steering of digital investments; Shares insights and shape recommendations based on behavioral and performance data to assess campaign lift and ROI. This could apply across consumer and HCP customer types.

• Act as the key point person for high-profile Sanofi digital initiatives (e.g. Digital Accelerator) & pilots.

• Ability to adapt to the ever-changing digital landscape to identify areas of opportunity delivering the most impact for the brand.

• Works well in a highly matrixed environment to successfully partner with cross-functional teams, and agency partners.

• Self-starter, proactive in nature with strong communication and presentation skills

About You

• Bachelor’s degree and 5+ years’ experience in the pharmaceutical or biopharmaceutical industries.

• Brand/Digital marketing and customer experience planning.

• Strategic digital planning and execution.

• Building cross functional consensus.

• In-depth understanding of digital marketing channels and the key benefits that each achieve at driving enhanced customer relationships.

• Strong understanding of digital marketing trends and innovations.

• Strong understanding of how to interpret digital marketing insights and provide optimization recommendations based on insights.

• Agency management.

• Regulatory review experience.

• Identifies and solves digital marketing challenges proactively.

• Demonstrates solution-oriented approach and proficient problem-solving skills.

Why Choose Us?

• Bring the miracles of science to life alongside a supportive, future-focused team.

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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Pursue progress , discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video (https://www.youtube.com/watch?v=SkpDBZ-CJKw&t=67s) and check out our Diversity Equity and Inclusion actions at sanofi.com (https://www.sanofi.com/en/our-responsibility/equality-and-inclusiveness) !

US and Puerto Rico Residents Only

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally inclusive and diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; natural or protective hairstyles; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions.

With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe. Discover more about us visiting www.sanofi.com or via our movie We are Sanofi (https://youtu.be/96EwNjb1TLo)

As an organization, we change the practice of medicine; reinvent the way we work; and enable people to be their best versions in career and life. We are constantly moving and growing, making sure our people grow with us. Our working environment helps us build a dynamic and inclusive workplace operating on trust and respect and allows employees to live the life they want to live.

All in for Diversity, Equity and Inclusion at Sanofi - YouTube (http://www.youtube.com/watch?v=SkpDBZ-CJKw&t=2s)