Keurig Dr Pepper eCommerce Merchandising Manager, Away from Home in Burlington, Massachusetts
The eCommerce Merchandising Manager will be an integral part of the AFH eCommerce team in driving growth of our Direct to Business eCommerce website, Commercial.Keurig.com. This position will be responsible for creating a seamless user experience and maximizing engagement and conversion. In this position, you will have responsibility for increasing adoption of commercial brewers, beverages and accessories, overseeing the product mix, promotional strategy and digital shelf.
This position will be based at the Keurig Dr Pepper Burlington, MA headquarters.
What you will do:
Deliver on monthly, quarterly and annual conversion rate, transactions and revenue forecasts
Build the promotion strategy including daily, weekly, monthly promotions for business customers to achieve key performance metrics
Drive digital shelf improvements, leading efforts to continually optimize product content and site search to maximize conversion & ensure in stock positions on key items
Lead brainstorming efforts to improve site engagement & conversion, including site functionality, product enhancements, new self-service tools & more
Hands-on analysis in Google Analytics and other analytics tools to bring forward trends and collaborate cross-functionally to create new reporting to closely track KPIs
Oversee the flawless execution of new items added to the site, including new item setup, in stock position, & driving merchandising & marketing efforts to increase adoption of new products
Lead site personalization efforts to create an engaging and relevant user experience
Aid in ongoing planning to forecast sales, conversion and product trends
Working closely with internal and external Creative, Product, Marketing and Sales partners, guide and lead development and activation of integrated Digital Merchandising plans
Bachelor’s degree preferred
Minimum of 5-7+ years of Merchandising, Buying, Online Marketing, eCommerce, or other relevant experience.
Demonstrated experience pro-actively solving complex problems
Record of delivering results, particularly driving growth
Data-driven decision-making skills and a willingness to move quickly
Ability to work closely and collaboratively with internal cross-functional and agency partners
Ability to juggle multiple projects, prioritize and meet deadlines
Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.
Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.
Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled
Candidates must be able to pass a background check and drug test, as applicable for the role.
Keurig Dr Pepper
- Keurig Dr Pepper Jobs