Nuance Digital Marketing Specialist in Burlington, Massachusetts
At Nuance, we empower people with the ability to seamlessly interact with their connected devices and the digital world around them. We are creating a world where technology thinks and acts the way people do by designing the most human, natural, and intuitive ways of interacting with technology.
Our nimble technology uses analytics and advanced algorithms to transform the inanimate into animate and reduce complicated processes into simple ones.
Join our Healthcare team...caring for clinicians the way they care for patients. Beyond words. We create technology that lets clinicians capture and document care quickly and easily so they can focus their attention on their patients.
The position of Digital Marketing Specialist will support the Nuance Healthcare Division’s digital marketing initiatives including Web, email, online display advertising and retargeting, account-based marketing, social media and other paid media platforms. As a core member of the team, the Digital Marketing Specialist will assist the Digital Marketing Team with the development and execution of integrated campaigns that drive engagement, lead generation and sales.
Support Digital Marketing Manager with the execution of our integrated, digital marketing campaigns including, but not limited to email, online display advertising and retargeting, pay per click, account-based marketing, social media and more
Support the build out of Web content as needed, including development of campaign landing pages, product pages and other program specific pages
Support and assist the Digital Marketing Manager with online media buys, including outreach to vendors, creative content development and reporting
Support the build out of email templates and email nurture tracks using marketing platforms such as Eloqua
Support social media initiatives, both paid and non-paid, including creation and scheduling of social posts, social ad buys and blog content as required
Provide support with creation of marketing collateral, as needed
Play a role in providing support for campaign analysis, including proactive monitoring and reporting of actionable insights on website activity, email campaigns, display advertising, pay-per-click, account-based marketing and social media campaign performance
Work cross-functionally while building strong relationships with internal teams including Web, Programs, Marketing Operations and others
Help implement tactical marketing initiatives as directed by the Digital Marketing Manager
Provide day-to-day operation support and assist with other duties as needed.
BA/BS Degree in business management, marketing, computer science or online marketing or equivalent experience
1-2 years of experience
High level of attention to detail, organizational skills and ability to handle multiple projects simultaneously
Excellent written and verbal communication skills
Ability to work under pressure, organize, and prioritize your own responsibilities as well as keep team members on task
Basic understanding of various traditional and digital marketing tactics a plus
Ability to quickly learn new processes and how to use new platforms
Strong knowledge of Microsoft Office (Excel, Word, PowerPoint) and Google Suite (Docs, Sheets, Drive, etc.)
Basic working knowledge of CMS platforms or HTML a plus
Nuance offers a compelling and rewarding work environment. We offer market competitive salaries, bonus, equity, benefits, meaningful growth and development opportunities and a casual yet technically challenging work environment. Join our dynamic, entrepreneurial team and become part of our continuing success.
Nuance Communication Inc. is an equal opportunity employer. We evaluate qualified applicants without regard to race, age, color, religion, sex, national origin, disability, veteran status, gender identity, sexual orientation and other legally protected characteristics. The EEO is the Law poster and its supplement is available here. If you need a reasonable accommodation because of a disability for any part of the employment process, please call 781-565-5086 – Human Resources Department and let us know the nature of your request and your contact information.
External Company URL: http://www.nuance.com/