Keurig Dr Pepper Digital Content and Marketing Specialist III in Burlington, Massachusetts
The Digital Content & Marketing Specialist III will play a key role in supporting the growth of our Direct to Business website, Commercial.Keurig.com, by expanding our reach through digital marketing efforts and increasing on site adoption through improvement of the online user experience. This position will be based at the Keurig Dr Pepper Burlington, MA headquarters.
In this role, you will join the Away From Home (AFH) eCommerce team, directly contributing to the rapid growth of our direct to business eCommerce channel. You will play a key role by building marketing capabilities and managing marketing projects to drive brand awareness, lead generation and brewer system penetration. You will also play an integral role as you a create compelling and intuitive online experiences through a seamless shopping experience, engaging site content and best in class user experience
What you will do:
Support key digital marketing initiatives to increase traffic & transactions, including paid search, organic search, email marketing, social media & other marketing initiatives
Ensure seamless execution of on-site merchandising efforts, including reviewing & launching creative assets and testing the site user experience for new promotions & products
Support sector growth initiatives through customer segmentation, targeted marketing, list building and database management
Perform regular site audits to identify & fix issues with site search, product content, promotions and more to ensure an excellent user experience
Assist with new product launches, including deploying product content, new item setup forms and ensuring in stock availability
Deliver against key performance metrics including traffic, conversion rate and adoption goals
Apply a customer-first approach to all areas of responsibility, ensuring a seamless user experience across all marketing, merchandising & site experiences
Actively participate in design brainstorming sessions and design reviews to provide site enhancement ideas that drive towards KPIs
Using Google Analytics and other tools, provide insights for optimization of marketing initiatives, along with competitive marketing intel
Perform other duties as requested
Bachelor’s degree in Marketing, Business or a related field preferred
3-5 years of experience in eCommerce or Digital Marketing, preferably in the consumer products industry
Previous experience in Google Analytics, Sales Force Marketing Cloud (or other marketing platform) a strong plus
Experience with ecommerce web content management systems a strong plus (e.g., Hybris, Adobe Scene 7)
Strong reporting, analysis and measurement skills
Excellent written and verbal communication skills and ability to clearly communicate
Strong desire to learn, applies creative problem solving to new challenges
Independent, passionate, self-motivated, organized and detail-oriented
High adaptability; able to multi-task and thrive in a fast-paced business environment
Ability to travel as needed including travel for marketing and sales meetings, tradeshows and/or customer shows and meetings with external partners (15%)
Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.
Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.
Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled
Candidates must be able to pass a background check and drug test, as applicable for the role.
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