Wellness Pet Company Associate Brand Manager in Burlington, Massachusetts
Associate Brand Manager
About Wellness Pet Company
The Wellness Pet Company crafts and produces premium natural pet food, treats, and dental chews. We believe that natural, premium nutrition focused on proven health outcomes is the foundation of creating mutual wellbeing for pets and their families. As a community of people, Wellies are positively obsessed with how to win for pets and their parents. We believe in the difference we make every single day, and we know that when we work collaboratively, Wellies are unstoppable -- Not only in providing the best nutrition to pets, but in building a better tomorrow for pets, their parents, and the world.
When you join Wellness Pet, you join a team whose aligned values and purpose create a unique and exciting place to work every day. Join us on our adventure to fulfill a life of wellbeing together with pets and their parents!
What You-ll Accomplish:
As an Associate Brand Manager on the Dog Food Marketing team, you will cultivate and leverage consumer and category insights to accelerate new and existing platforms through winning go-to-market strategies. In this role, you will:
Establish and maintain a deep, working-level knowledge of our consumers, category, brand, and products.
Leverage multiple sources of data to report accurately and regularly on and against brand performance. driving towards actionable insights
Utilize your data insights and market observations to identify new opportunity areas for the dog food business, driving thoughtful discussions to test, learn, and grow.
Help ideate a consumer insight-driven pipeline then lead cross-functional teams and projects to execute new item launches and go-to-market plans with excellence.
Support the development and execution of annual brand plans that include marketing campaigns, new product launches, promotional plans, merchandising, and distribution opportunities.
Utilize your knowledge of the consumer, category, and competition to drive continuous growth and improvement for the treats business (and yourself!).
Be a key contributor to the management and growth objectives of the Wellness Pet business.
Who We-re Looking For:
Team Wellie is a group of people who are truly obsessed in all the best ways about winning for the consumer and the pets they love. And so, we are seeking an individual who:
Is consumer focused on all they do
Continually challenges themselves to go the extra mile to ensure the job is done the right way as opposed to the easy way
Holds themselves and others accountable
Embraces continual development through the sharing of feedback and investment in learning opportunities
Is a true collaborator, sharing resources and engaging in healthy debate
Celebrates differences and strives to learn from others who are different from themselves
Gives back to their community and supports sustainable practices
In addition, for this specific role, we are looking for a candidate who possesses:
A minimum of 1 year of post-MBA brand management experience in a CPG company, or a minimum of 2 years of CPG brand management experience for candidates without an MBA
Proven analytical skills and a strategic mindset
Strong creative eye and experience in packaging and marketing asset creation
Experience and proven ability to lead, influence, and collaborate with cross-functional teams
Track record of always demonstrating grace and a positive (yet pragmatic) attitude towards challenges and opportunities.
Is a strong communicator leading teams and crafting deliverables
Has strong passion and curiosity paired with eagerness to learn and develop a successful career in brand
Why Work for Wellness Pet:
We care about the wellbeing of our people, their families, and their pets, so we treat every Wellie to a comprehensive benefits package full of extras to support their health, pets, passions, and Professional Development. More information about our benefits can be found on our website .
The Wellness Pet Company is proud to be an equal-opportunity workplace. We celebrate diversity and are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.