XRHealth Performance Marketing Manager in Brookline, Massachusetts
We?re looking for a high energy, analytical Performance Marketing Manager who is passionate about driving efficiency and effectiveness through technology and process improvement. This exciting role will develop analytical road maps, plan and execute PPC campaigns and optimize the company?s online activity (B2C + B2B2C).
? Own the growth plan for Search Engine Marketing.
? Manage PPC accounts on Facebook, Google, LinkedIn, etc.
? Optimize SERPs. ? Work with the marketing team to develop high performance ad copy and creatives.
? Layer audience strategies to reach the right customer at the right time, helping us bring in high converting traffic.
? Create and optimize strategies for website workflow, automated lead nurturing and remarketing with a coherent user experience
? Work cross-functionally within XRHealth?s internal stakeholders to present and extract business intelligence metrics which will serve as a base for performance marketing.
? Bachelor?s degree, or equivalent
? 5+ years of relevant performance marketing experience
? Data analysis expert
? Mastery of Google Ads, Google Tag Manager and Google Analytics - Google Ads Search Certification and Google Analytics Individual Qualification Certification ? a plus
? Mastery of Facebook Business Manager
? Experience using platforms such as: Salesforce, Hubspot, Mailchimp, SurveyMonkey, Hotjar, Crazyegg ? a plus
? Basic knowledge in HTML, CSS, Wordpress ? a plus
? Proven practical knowledge of how to build and manage demand generation campaigns and workflow processes
? Experience of producing reporting dashboards/presentations
? Highly motivated self-starter focused on delivering results
? Ability to quickly understand XRHealth?s products and services from an end-user standpoint
? Committed to teamwork and personally accountable