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Vitra Health Marketing Director - Home Healthcare Services in Braintree, Massachusetts

About the Role:

Our company is growing, and we believe that our team is the key to our success! We are looking for a motivated, energetic, and detail-oriented Marketing Director to help us develop and execute our marketing initiatives and help us grow our brand

We require all employees to be fully vaccinated against COVID-19. You may be exempt from this requirement if you qualify for a limited exemption because of a medical condition or a sincerely held religious belief. We will do our best to work with each and every individual to discuss their needs, exemptions, and necessary accommodations.

Marketing Director Benefits and Perks:

  • Health Insurance with a 75% employer contribution

  • Dental and Vision Benefits

  • Supplemental Benefits including Life, Accident, Critical Illness and Disability Insurance

  • 401K with a company match

  • Generous Paid-Time-Off

  • Competitive pay rate

  • Wellness & Self Care Benefit

  • Supportive team structure and company culture with a focus on work/life balance

  • Upward career movement and growth

  • Great work/life balance

Marketing Director Essential Functions:

  • Develop a marketing roadmap including a future vision of Vitra's brand through all marketing channels (e.g., print collateral, digital advertising, social media, etc.) with key milestones, targets, budgets, etc.

  • Create awareness of the company's business activities and drive lead generation through the design and implementation of comprehensive marketing strategies.

  • Create, establish, and adjust channels for lead generation for sales and recruiting teams.

  • Conceptualize, organize, and execute different marketing initiatives including new service launches, promotional campaigns, etc.

  • Measure and analyze performance of marketing initiatives to understand the ROI, and KPI metrics and establish/adjust benchmarks.

  • Keep up to date on competitor's marketing movements as well as current trends by conducting general market research.

  • Collaborate with multiple departments and optimize creative/brand awareness

  • Company review management.

  • Lead, oversee, and develop a marketing team.

  • Establish vendor/agency relationships, negotiate contracts, establish strategy, analyze data.

  • Performs any other additional duties that may be required by management at any time.

Marketing Director Education, Experience, and Licensure Requirements:

  • Bachelor's degree required

  • 8+ Years experience in marketing, social media, analytics required

  • Experience utilizing CRM software

  • Experience in the healthcare industry preferred

About Us:

Vitra Health is a Home Health Care and Adult Day Health organization that specializes in care management of adults and seniors. We are a rapidly growing company that was started to improve access to quality home health care services. We rate ourselves solely by the quality of care we provide our clients. We realize that our clients are someone's parent, grandparent, child, friend, or neighbor – we pride ourselves on never taking this fact for granted.