Matter Public Relations Vice President, Consumer/Consumer Technology in Boston or Newburyport, Massachusetts
Public Relations Vice President, Consumer/Consumer Technology - Boston or Newburyport, MA
Matter is an independent and thriving brand elevation agency unifying PR, social media, creative services, search marketing and digital marketing. From fast growth startups to established brands, we work with clients across diverse industries, including technology, consumer and professional services. We immerse ourselves in our clients? worlds so that we can develop and execute strategic, content-rich campaigns that inspire action and build value through measurable results.
As we?ve grown, we?ve maintained focus on building and nurturing a team-oriented and creative environment because we know that when we tap into our collective brainpower we come up with inspired solutions for our clients and because it makes for a happy place to work. We?re proud of the many awards that we?ve garnered as a Top Place to Work and as a Top Agency in the US, but we?re equally as proud of the many organizations that we?ve helped through our agency-wide volunteer initiative. If you?re the kind of professional that takes their work seriously, but also doesn?t take themselves too seriously, this could be the place to grow your career.
This is an opportunity for a dynamic, high-energy PR pro with experience and passion for leading and growing consumer-focused accounts. PR strategy building, launch events and execution is a must as our consumer accounts often leverage brand ambassadors for major product launches.
Here?s the mix of what you?ll be doing day to day:
Lead client relations and development of results-focused PR strategies and messaging programs that align with client business objectives, manage and execute media relations, and identify opportunities to build clients? visibility in the press and among influencers and its target business communities.
Must understand brand vs. product coverage. Must understand product life cycle and pitching to tech media, lifestyle media, and garnering reviews of products.
Spearhead and elevate strategy for designated account teams, servicing and advising both privately held and publicly traded clients primarily in the consumer industries
Provide strategic recommendations and creative ideas for clients on an ongoing basis; proactively identify and address clients? needs and have a keen eye on the competitive landscape
Serve as extension to client point-of-contacts, to ensure public relations work is in lockstep with larger marketing mix, and clients are receiving sound counsel day-to-day.
Manage account teams in the execution of all programs and assume accountability for meeting all program deliverables; act a as mentor and coach for team members, taking an active role in their professional development
New business: Identify opportunities to upsell and grow accounts; bring in new business opportunities through own network and meet established revenue goals; generate new business pitch decks with strategic, creative thinking; contribute meaningfully to RFPs; and play a key role in a new business meeting and/or messaging and positioning session
Act as a brand ambassador for Matter, regularly attending business events that raise the agency?s visibility and increase new business prospects
Successfully orchestrate large-scale as well as targeted events for clients from creative conceptualization through tactical execution
Manage client budgets, staffing matrixes and planning to ensure account profitability
Must be an excellent writer, have media training, must be able to develop executive and corporate talking points.
Travel approximately 25%-35% of the time
Along with creativity, passion, entrepreneurial drive and self-motivation, your previous experience and attributes will include:
Bachelor?s degree or equivalent relevant business experience
12+ years of public relations experience (a PR pro), primarily within the consumer industry: consumer goods/products.
Passionate about brand culture and brand marketing
Broad knowledge of pop culture and experience in leveraging relevant trends for PR opportunities
A mix of PR agency and in-house experience preferred
Knowledge of brand marketing strategy, consumer technology, technology and lifestyle PR
Entrepreneurial drive, passion to succeed and a ?whatever it takes? attitude. Able to think on your feet and work under high pressure.
Prior event management experience; celebrity and influencer marketing experience
Previous experience successfully managing and building teams (big and small) across multiple offices and accounts
A demonstrated track record of leading successful, measurable PR and/or integrated marketing programs for multiple clients
A demonstrated track record of working successfully with multiple departments and partners (creative, video, event and production partners, etc.)
Strong written, verbal and presentation skills
Strong organizational, prioritization and time management skills.
Matter provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.