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Acxiom LLC Vice President of Strategy, Data and Identity (REMOTE) in Boston, Massachusetts

The Vice President Strategy, Data and Identity, is responsible for guiding our solution go-to-market strategy working with our product and industry teams to ensure we achieve our overall revenue and growth goals.

What you will do:

  • Lead the data and identity strategy teams, and indirectly lead data analytics team to develop compelling go-to-market initiatives, while strengthening our product positioning and messaging.

  • Articulate a clear, consistent, and creative value proposition for our target markets, including being the external evangelist for our solutions in the marketplace.

  • Develop presentations that succinctly tell the data, identity and analytics story in the terms our customers understand.

  • Support and build strategic positioning content for RFP responses and other proposals

  • Develop framework to support client specific data and identity solution roadmap

  • Implement testing strategy & approach to demonstrate value of Acxiom's D+I Solutions

  • Understand the data and identity market, anticipate market trends, be the expert on our solutions and buyer personas and guide our solution strategy through the next phase of growth.

  • Coordinate with Product, Product Marketing and Industry Solutions to support Go-To-Market positioning of new solutions and offerings

  • Responsibility over strategy and evangelization of Data Guru and Identity Guru support teams

What you will need:

  • ​BA/BS degree in Marketing or Technology related field;

  • MarTech and AdTech or Consulting experience

  • Experience driving product or solution marketing efforts, including go to market ownership for a major product line

  • Excellent written, verbal, editing, and presentation skills

  • Highly collaborative with a deep sense of ownership and accountability

  • Proven leadership experience

  • Easily builds business partnerships and inspires team members

  • Strong visionary with an eye on the future

  • Sense of urgency and passion for winning #GD17

Primary Location City/State:

Homebased - Conway, Arkansas

Additional Locations (if applicable):

Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

Who is Acxiom?

We are leaders in helping brands achieve the number one mantra for every business – know your customer. For fifty years, we’ve helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business.

We’re one of the marketing industry’s most experienced, respected and forward-thinking leaders. For nearly fifty years, we’ve helped the world’s best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel.

Our job opportunities will give you the opportunity to showcase your talents, grow your skills, and expose you to cutting-edge technologies, whether you’re an engineer, developer, products guru, systems and security expert, sales and consulting executive, or an intern looking to gain real experience with a company that will make you stand out.

At Acxiom, our values begin with our associates, who are the single most important driver of our success. We’re looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company. Our values represent our brand promise – to our clients and to our associates – and define our company culture.

If you are interested in applying for employment with Acxiom and need special assistance or an accommodation to apply for a posted position, contact our recruiting department at 1-877-314-2049.

Attention California Applicants: Please see our California Consumer Privacy Act notice here ( .

Attention Colorado, California, Connecticut, Maryland, Nevada, Ohio and Washington Applicants: This position is not located in the aforementioned states but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact

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