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Blue Cross Blue Shield of Massachusetts Vice President, Innovation and Product Management in Boston, Massachusetts

Ready to help us transform healthcare? Bring your true colors to blue.

Drives segment product innovation and management through pods made up of marketing and product associates (2 minimum) dedicated per segment. Rather than having product teams working separately from the marketing associates, through this “pod” alignment, there’s an efficiency in approach to innovation and product management. This leader is accountable for strategic oversight for development of new offerings, benefits, features, products, programs etc. as well as the marketing. Oversight includes identification of market opportunities, product lifecycle management within each segment and innovative offerings which are financially sustainable and competitively attractive for accounts.

Oversight will deliver high performing products with sustainable financials including integration between the product and marketing work for each of the segments [merged market, commercial insured 51+, Commercial ASC, specialty including dental, pharmacy, stop loss etc.

The innovation and product management team will include market competitive analysis in partnership with the Strategy and CI organization, considerations around optimal distribution, pricing approach and long-term lifecycle management (including sunsetting where appropriate). A key component of this work will align with the PLM- Product Lifecycle Modernization work led by a peer in the Product and Marketing organization.

Key Competencies

Talent Management/Performance Management - Provides clear, well-planned, and thoughtful direction and support to an expanding team with diverse skill sets. Fosters a team culture committed to learning and growth, delivery execution, and organizational effectiveness. Measures success and motivates employees and cross functional teams by example, accountability, and visible results. Possesses willingness to make difficult staffing decisions to best align the teams for future success.

Execution - Consistent delivery of execution excellence with sustainable results. Contributes to product and marketing strategy and goals based on deep understanding and experience with business planning and implementation processes. Strong management skills and the ability to actively prioritize to define and meet short and long-term requirements and goals. In conjunction with Talent Management, work tirelessly to have the “right” employees required to support our company's strategy and making sure they are doing what the company needs them to do to achieve its strategic goals.

Leadership and executive presence– Willingness to take risks and challenge the status quo. Motivates others to achieve something new and better. Proven leadership capabilities with ability to oversee cross functional teams using strong communication, planning and organizational skills. Established credibility and willingness to collaborate and continuously build upon existing relationships. Effectively manages across all levels of the organization and develop meaningful cross functional relationships with key business partners. Demonstrates ability to set strategic vision and translate direction into tactical plans. Applies influential negotiation strategies and continues to stay focused on leading healthcare strategies and differentiators.

Strategic Thinking - Demonstrates ability to plan through preparation of strategies and ideas that will both cope with changing environments and consider the various challenges that lie ahead.

Critical Thinking – Possesses the ability to conceptualize, apply, analyze, synthesize, and/or evaluate information using observation, experience, reflection, reasoning, or communication, to guide and influence necessary actions to resolve challenges actively and skillfully.

Qualifications: (Knowledge, skills, and abilities)

  • Strong leadership executive presence and skills with a proven track record of success leading and facilitating change and development.

  • Excellent judgment and creative problem-solving skills balancing all organization goals.

  • Strong mentoring, coaching experience to a team with diverse levels of expertise

  • Superior management skills and ability to influence and engage direct and indirect reports, peers, and executive leadership.

  • Self-reliant, good problem solver results oriented.

  • Energetic, flexible, collaborative, and proactive; a team leader who can positively and productively impact both strategic and tactical execution.

  • Exceptional written, oral, interpersonal, and presentation skills and the ability to effectively interface with senior /executive leadership.

  • Ability to operate as an effective tactical as well as strategic leader.

  • Skilled at developing effective cross-functional working relationships across diverse business areas- understanding sufficient detail to creatively solution where needed.

  • Ability to influence, negotiate and collaborate on projects across the organization and at all levels.

  • Ability to interface across the organization and at all levels.

  • Ability to handle multiple tasks with competing priorities in a deadline driven, fast-paced environment.

Experience and Education

  • 10+ years of progressive leadership experience in the health insurance industry with a focus on market leadership, product, marketing or sales leadership

  • Unquestioned integrity, credibility, and character, having demonstrated high moral and ethical behavior.

  • Bachelor’s degree in business or health care related field, or a combination of education and experience providing an equivalent background; MBA preferred

  • Strong relationship building skills. Excellent organizational skills and follow-through

  • Excellent communication skills including verbal, written, and telephone.

  • The ability to be flexible and to operate in a fast-changing environment.

  • An innate sensitivity to and respect for individuals at all levels, possessing natural leadership and qualities responsible to the organization [1]and able to obtain consistently superior performance from the team.

Minimum Education Requirements:

High school degree or equivalent required unless otherwise noted above

LocationBoston, HinghamTime TypeFull time

Salary Range: $311,130.00 - $380,270.00

The job posting range is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs and affordability.

This job is also eligible for variable pay.

We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and a suite of well-being benefits to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

WHY Blue Cross Blue Shield of MA?

We understand that the confidence gap ( and imposter syndrome ( can prevent amazing candidates coming our way, so please don’t hesitate to apply. We’d love to hear from you. You might be just what we need for this role or possibly another one at Blue Cross Blue Shield of MA. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be brilliant. We encourage you to bring us your true colors, , your perspectives, and your experiences. It’s in our differences that we will remain relentless in our pursuit to transform healthcare for ALL.

As an employer, we are committed to investing in your development and providing the necessary resources to enable your success. Learn how we are dedicated to creating an inclusive and rewarding workplace that promotes excellence and provides opportunities for employees to forge their unique career path by visiting our Company Culture ( page. If this sounds like something you’d like to be a part of, we’d love to hear from you. You can also join our Talent Community ( to stay “in the know” on all things Blue.

At Blue Cross Blue Shield of Massachusetts, we believe in wellness and that work/life balance is a key part of associate wellbeing. We provide a flexible hybrid work model in which roles are designated as resident (on site 4-5 days/week), mobile (on site 1-3 days/week), or eworker (on site 0-3 days/month).