Allen & Gerritsen Strategist in Boston, Massachusetts
You think people are interesting and people watching for you goes beyond just staring at everyone who walks in the coffee shop. You think geeks are great and weirdos are wonderful (because you’re kind of a bit of both). You’re just as comfortable talking about prioritizing the right audiences for the right messages in the right channels as you are talking about why Harry Styles’ evolution as an artist is reminiscent of David Bowie. You’re also just as comfortable talking about those things to a copywriter as you are to a CEO. You find magic in logic. Your first instinct is to ask “why?” Your second is to ask “so what?” Sound like you? Read on…
3-5 years of experience as a brand/creative strategist working on a variety of categories and communications channels.
Innate curiosity and insight into human identity, behavior, and the forces that influence them.
Experience using an array of primary and secondary research tools (i.e. syndicated data, social listening, category-specific publications, etc.)
Experience designing, facilitating, and analyzing both qualitative and quantitative data.
Proven success in the fundamentals of brand strategy, including: audience profiling and prioritizing, brief writing, brand architecture, and messaging, communications and creative strategy.
The best fit:
Can research with empathy: Immerse themselves in different audiences and understand their beliefs, interests, and behaviors without judgment.
Is a problem expert: Someone who doesn’t just look to solve problems, but someone who can identify the right problem to solve.
Can speak different languages: But not in the traditional sense. Someone who can translate research into inspirational, engaging, and actionable briefs for multi-disciplinary teams from creatives to media planners to analysts, and everyone in between.
Knows when to break the rules: Understands when conventional approaches aren’t enough, and can introduce novel and unexpected approaches to research methods and how we present them.
Is passionate about their interests: Geeking out is a good thing, and can provide valuable insights that only you can bring.
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