System One Strategic Planner in Boston, Massachusetts
Employment Type: Full Time
Date Posted: 11/10/2022
Job Number: JO-2211-1982
A creative-minded, account planner with an innate curiosity to want to understand people, culture, and the world, overall, and most importantly, a burning desire to dig into what makes them tick. Successful at distilling facts and insights to create an inspiring understanding of the target audience. Part anthropologist, part insights finder, and part trend watcher - this role will lead creative strategy development through ownership of creative briefs and provision of creative guidance for the creative in-house agency. Focus on enterprise brand efforts.
Develop audience insights and creative messaging for internal and external communication and advertising and maintains the relevance of existing brand standards by guiding creative development. Senior Strategic Planner leads strategic efforts as assigned, supports Planners with larger creative efforts, monitors brand health and competitors, and conducts other Planning related duties as assigned. Must have experience developing creative briefs.
*Remote Hybrid-only if able to go into a regional office at least two times a week (Austin, TX; Charlotte, NC; Chesapeake, VA; Colorado Springs, CO; Phoenix, AZ; Plano, TX; Tampa, FL)
Duties & Responsibilities
Develop brand/enterprise creative briefs for creative development
Develop inspiring and timely audience profiles, insights and understanding - a critical part of creative briefs targeting Members and Prospects for advertising initiatives within Marketing/In-house creative agency.
Collaborate with creative, brand management and project management teams in support of marketing efforts and advertising campaigns.
Represent the Brand and Creative Strategy team in creative presentations
Champion and bring to life unique military "understanding" in such a way that insights is a critical deliverable of the Brand and Creative Strategy team, and an inspiring focal point for creative teams with some supervision.
Support alignment to Branding principles via creative briefs and verbal/written guidance during development
Identify and leverage key military and cultural/societal trends that could impact creative briefs, as well as industry trends for the broader Brand & Creative Strategy team.
Supports Senior and Lead Brand Strategists in creative brief development, briefings, research requests/recommendations and guiding creative teams, as needed.
Develops smaller project creative briefs, as needed.
Skills & Qualifications
Ability to harness intuition to guide development and creative work, and interpret data to develop creative insights
Ability to build relationships and influence the creative process
Solid presentation and communication skills
Proficient knowledge of the account planning and creative function/discipline and demonstrated application of knowledge, skills, and abilities towards work products required
Knowledgeable in the creative development process and marketing principles
Education & Experience
Bachelor's Degree required, specifically in advertising/communications or marketing
4 years of developing creative briefs or creative strategies beyond the minimum required may be substituted in lieu of a degree
3-8 years of related account planning or brand/creative strategy experience required
Experience working with/partnering with creative teams preferred
Experience working in an advertising agency preferred
Use the link at the bottom of this page to apply. Please use Chrome, Firefox, or Safari (users may experience issues with Internet Explorer).
Diversity Inclusion & Customer Service Statement
TeamPeople is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way.
We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.
6402 Arlington Blvd, Suite 1020
Falls Church, VA 22042
- System One Jobs