Automation Anywhere, Inc. Sr. Marketing Manager, Webinars (Contract) in Boston, Massachusetts
Automation Anywhere is a global leader in Robotic Process Automation (RPA), empowering customers to automate end-to-end business processes with intelligent software bots – AI-powered digital workers that perform repetitive and manual tasks, resulting in dramatic productivity gains, optimized customer experience, and more engaged employees. The company offers the world's only web-based and cloud-native intelligent automation platform combining RPA, artificial intelligence, machine learning and analytics to help organizations rapidly start and scale their automation journey from the front office to the back office to every office. Its Bot Store is the world's first and largest marketplace with more than 1,100 pre-built, intelligent automation solutions. Automation Anywhere has deployed over 2.8 million bots to support some of the world's largest enterprises across all industries in more than 90 countries. For additional information, visit www.automationanywhere.com .
Reporting to Automation Anywhere's Head of Global Digital and Demand Generation, the Sr. Marketing Manager, Webinars responsible for planning, creating, managing, executing, measuring, and scaling the global webinar programs into a lead and pipeline generation engine. You will partner with our Global Web, Digital and Field Marketing, Customer Success, Sales, Product Marketing, Creative Services and Marketing Operations team to provide seamless development and execution of our webinar programs.
The Sr. Marketing Manager, Webinars will need to be an excellent multi-tasker and proactive communicator to effectively manage multiple objectives from internal and external customers. In addition, this role will need to develop technical expertise across our platforms, and work in a knowledge-transfer capacity by developing best practices and training materials to share with the organization. The best candidate for this position will be highly collaborative with the ability to influence and guide decisions, remain calm under pressure, and take decisive action when necessary. Additionally, the Sr. Marketing Manager, Webinars should be capable of – and enjoy – working in a highly dynamic, fast-paced environment.
You will make an impact by being responsible for:
Managing all aspects of the webinar process - from cross-functional team kick-off, speakers briefing, creating, and managing deadline sheets, successful promotion, dry-run, and recordings to live event monitoring and follow up
Collaborating with our Content, Product Marketing and Customer Marketing team to develop and produce webinars briefs that align with the buyer's journey from awareness to purchase
Developing and executing a clearly defined webinar strategy and calendar that supports marketing and sales lead generation goal
Developing innovative ways to take the webinar program to the next level by delivering new webinar formats, finding creative ways to reuse webinar content, and driving new on-demand strategy and execute across various demand generation and digital marketing teams across web, social, email, sales enablement, and other channels
Developing webinar demand generation best practices to optimize registrations and attendance
Collaborating with content, web marketing and marketing operations team to build email copy, landing page copy, webinar abstracts, and other supporting materials
You will be a great fit if you have:
Bachelor's degree and 5+ years of managing and executing Webinars
Hands-on experience with BrightTalk and/or Zoom required
Familiarity with video editing platforms and audio equipment
Proficiency with marketing automation software Marketo and Salesforce
You excel in these key competencies:
Strong analytical and problem-solving skills
Excellent organizational and operational skills and ability to manage high volume of programs.
Excellent communication and collaborative skills
Why Automation Anywhere?
At our company each person brings their unique talents to work as a team and make a difference.
As the leader in Robotic Process Automation (RPA), we provide a very compelling product where our teams are breaking new ground every day and given an environment to grow their skills and have fun along the way. Our technology is the game changer, and our people give us the edge to better our world and go be great!
Automation Anywhere is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.
Equal Opportunity Employer Automation Anywhere is an equal opportunity employer – M/F/D/V. We want to have the best available persons in every job. We will not discriminate in our employment practices due to an applicant’s race, color, creed, gender, religion, marital status, age, national origin and ancestry, physical or mental disability, medical condition, sex, genetic information, sexual orientation, military and veteran status or any other category protected by law.
Automation Anywhere, Inc.
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