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Robert Half International Sr. Manager, Product Marketing in Boston, Massachusetts

Description

This person sits between the digital team and our eCommerce site users. The person will be fluent on the functional capabilities of the online platform and help inform the product roadmap for site enhancements. The person will be experienced on setting up programs that engage users (primarily customers) to uncover obstacles to registration/adoption and identify future use cases that will drive engagement/loyalty. This person will own the communications effort around our monthly releases, become a digital storyteller, and serve as the primary customer advocate. This person will also become an expert in the eCommerce capabilities of our competitors. This is a highly cross-functional role working with digital, marketing, insights, sales, customer service, and the executive team.

Your core responsibilities include, but are not limited to:

Partner with the organization to deliver an exceptional e-Commerce experience for our Customers.

Engage customers and other users to drive insights into future platform enhancements, new digital capabilities, and the customer experience.

Create messaging and visual content to fuel communications of new platform enhancements to customers and users.

Partner with Marketing, Sales, Customer Service, and other teams to coordinate delivery and improve effectiveness of Release communications.

Work closely with the Insights team to provide customer qualitative customer inputs that can inform our quantitative customer feedback programs as we build our VOC capability

Collaborate with the Digital Product Management team to inform our product roadmap and help prioritize feature release schedule using VOC data

Utilize strong business analytics to uncover and solve critical customer and business problems.

Qualifications

BA/BS degree plus MBA (preferably in Marketing or related) preferred

Eight+ years in B2B or B2C eCommerce experience with proven growth over that period preferred

Product marketing experience in SaaS companies or prior customer success leadership roles

Must possess a detailed knowledge of digital strategy, planning, and execution

Understands the upstream and downstream implications of your work.

Tracks and shares external trends, best practices or ideas.

Experience in data-driven strategic analysis and customer insights

Agile development methodology

Passion for the art of the possible

Must possess the ability to work effectively in a matrix environment, collaborating closely across cross-functional teams across geographies

Confident, self-motivated individual with strong, demonstrable bias for action

Ability to synthesize customer feedback into specific eCommerce features and digital programs that drive adoption and engagement

Ability to create visuals that convey the customer experience that engage team members • Able to work well under pressure, and manage and prioritize a multitude of tasks

Business travel expected to be 20% for this role (post COVID).

This role will be Boston-based and report to our Chief Digital Officer.

Requirements

Assist Customers, Market Research

The Creative Group (TCG), a Robert Half company, matches creative, digital, and marketing professionals with remote or on-site jobs on a freelance, project or direct-hire basis. Our experienced staffing professionals can promote you to employers and advocate on your behalf. We provide access to top jobs, competitive compensation and benefits, and free online training. For more opportunities, get the Robert Half app and receive instant notifications when our AI matches your skills and experience with jobs.

When you work with us, you’re working with the best. Robert Half has been recognized as one of FORTUNE’s “Most Admired Companies” every year since 1998 and was named to Forbes’ inaugural list of America’s Best Temporary Staffing Firms.

Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.

© 2020 The Creative Group. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (www.roberthalf.com/terms-of-use).

Salary: $100,000.00 - $130,000.00 / Yearly

Location: Boston, MA

Date Posted: February 17, 2021

Employment Type: Full-time

Job Reference: 02100-0011647301

Staffing Area: Creative u0026 Marketing

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