TIAA Sr. Director, Brand Paid Media Strategic Partner in Boston, Massachusetts
Brand Media Strategic Partner
The Brand Media Strategic Partner role will manage the development and implementation of the Brand Media Strategy, as well the strategy and oversight of TIAA partnerships. The role will partner closely with the brand team within TIAA and the overall brand paid media strategy to drive overall awareness, consideration and familiarity. This includes the collection and analysis of insights, development of a strategic approach, creating overall communications plan, review and application of performance data and insights, collaboration with agency teams on tactical and creative development, ensuring alignment across brand partnerships, and reviewing all go-to-market buys. This includes researching and analyzing key business drivers, trends, and performance indicators for the future growth of the TIAA. With an emphasis on delivering disciplined growth, enhancing reporting, and driving business review processes, the role will be responsible for integrating strategic direction and ensuring alignment with all stakeholders, including internal and agency teams. The role requires an understanding of the digital omni-channel landscape, ability to build advanced paid media plans and the capacity to guide more complex and sophisticated integrated strategy to exceed goals.
Key Responsibilities and Duties
Lead end-to-end short-term and long-term marketing processes for brand marketing including media planning and budgeting, as well as defining appropriate metrics to monitor performance against forecast and goals, ensuring alignment with corporate.
Develop and maintain relationship with agency and internal partners, communicating business objectives, media strategies, and performance goals; while working with internal & external Analytics teams to make sound decisions that lead to positive performance impact.
Assist in development of initiative analysis and business cases, partnering cross-functionally to capture sources of value as well as risks and pre-requisites for success.
Display a strong, consistent, and vocal brand media point of view; maintain ability to influence partner thinking at all levels.
Develop strategic approach across all partnerships, ensuring there’s a consistent theme tied to each partnership.
Manage cross-team processes as it relates to internal/external communication, integrated planning, integrated deliverables & knowledge sharing.
- University (Degree) Preferred
- 5+ Years Required; 7+ Years Preferred
- Physical Requirements: Sedentary Work
10+ years of digital marketing experience, specifically in brand marketing
Strong knowledge of multiple digital channels and how they work together (SEM, SEO, CRO, Social, Shopping, Display, Social, CTV, etc.)
Ability to build relationships with clients and peers
Strong written and oral communication skills, specifically around presentations
Effective time management and project management skills
Prior people-management experience
Proficient in G Suite & Microsoft Office
Base Pay Range: $176,400/yr. - $294,000/yr.
Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).
TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.
Benefits and Total Rewards
The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary (https://www.tiaa.org/public/pdf/benefits-at-a-glance.pdf) .
We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.
Read more about the Equal Opportunity Law here (https://www.dol.gov/general/topics/posters) .
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Phone: (800) 842-2755
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TIAA started out over 100 years ago to help ensure teachers could retire with dignity. Today, many people who work at not-for-profits rely on our wide range of financial products and services to support and strengthen their financial well-being.
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