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Merck Senior Specialist, Real-Time Campaign Analytics in Boston, Massachusetts

Job Description

New Hires based in the US & Puerto Rico will be required to demonstrate that they have been fully vaccinated for Covid-19 or qualify for a medical or religious exemption or accommodation to this vaccination requirement, subject to applicable law.

Human Health has an ambition to improve patient and business outcomes around the world through digital, data, analytics and technology. Our ability to navigate our commercial model around the external environmental shifts, and internal changes to our portfolio, using these strategic capabilities will be key to our commercial success and ultimately decide how we fulfill our ambition.

The Digital Marketing and Commercial Excellence (DMCE) organization was stood up in early 2021 to accelerate our commercial transformation, with a focus on modernizing customer engagement for competitive advantage. We think about this from three angles:

  • How commercial teams develop and iterate strategy that bring value to patients, customers and our Company

  • How we engage with customers to build a relevant conversation and sustain long-term relationships

  • How we build a culture that sparks innovation, experimentation and empowers diverse and inclusion teams

Our role is to work with colleagues across the world with the goal of doubling the speed, impact and efficiency of our customer engagement over the next three years.

The DMCE organization consists of people with diverse backgrounds and skillsets. We have leaders who have gained extensive experience inside our Company, and from other large organizations and startups. We have people with deep experience in modern marketing and strategy, along with specialist capabilities. Examples include automation and marketing technology, customer experience, omnichannel marketing including social media, agile and change leadership, and content creation.

The role will report to Director, Customer Experience Strategy and will join the Omnichannel Strategy and Customer Experience team with two areas of focus:

  • To join a cross functional team working on end-to-end global launches with an omnichannel focus

  • To help build and mature the Omnichannel and Customer Experience capabilities within Human Health

The Omnichannel Strategy and Customer Experience (OCX) Real-Time Campaign Analytics Senior Specialist is an exciting opportunity to be part of a cross-functional team focused on embedding omnichannel mindset in the way we do business with the goal of increasing our business and reputation.

The incumbent will work across the company (local and global Marketing Teams, Global Communications and paid media agencies around the globe) and other areas of the business to proactively manage and evolve Real-Time Campaign analytics platform (e.g. Datorama) across our global digital channels.

Success in this role is dependent upon strong communication, global cross-team collaboration, and consulting skills, attention to detail, and the ability to tell a story with data.

Primary Responsibilities:

  • Build expertise in Real-Time Campaign Analytics platform and related capabilities; act as a “go-to” point for the organization

  • Support and maintain healthy user community as a Subject Matter Expert by responding to market requests, answering questions, troubleshooting issues, and sharing knowledge of platform capabilities

  • Build a network and learn from end-users; utilize Yammer and other mechanisms to build community

  • Monitor and report on how the capability is being used in markets

  • Report on and analyze trends across teams on a monthly and at the campaign-level

  • Summarize requests for change and feature requests to understand global themes

  • Send communications related to new features and releases; develop a quarterly communication plan of topics

  • Develop/maintain training materials and facilitate user training on new/ existing capabilities

  • Cultivate best practice examples of how countries and other companies are leveraging the capabilities

  • Assist with vendor management and building the product roadmap for the year, including methods to track towards the goals

  • Collaborate with vendor and internal teams to implement integrations or new functionality, when appropriate

DMCE places emphasis on our company ways of working and all candidates should be able to demonstrate the following mindset and behaviors:

  • Knowing to Learning

  • Planning to Experimentation

  • Silos to Networks

  • Withholding to Sharing

  • Controlling to Empowering


  • Bachelor’s Degree

Required Experience and Skills:

  • Experience in social or digital

  • Experience with paid media and campaign analytics

  • Demonstrates exceptional attention to detail

  • Demonstrated ability to learn quickly

  • Strong communication and collaboration skills

  • Excellent problem-solving skills

  • Experience working in a fast-paced, cross-functional environment

  • Experience managing multiple stakeholders

  • Experience working on multiple projects at one time

  • Comfort working in highly matrixed environment of multiple teams and agencies


  • Up to 25% international travel

  • Must be able to travel to office sites on an as needed basis

Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.

Who we are …

We are known as Merck & Co., Inc., Kenilworth, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.

What we look for …

Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.


In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

Residents of Colorado

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US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here ( if you need an accommodation during the application or hiring process.

For more information about personal rights under Equal Employment Opportunity, visit:

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Pay Transparency Nondiscrimination

We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.

Search Firm Representatives Please Read Carefully

Merck & Co., Inc., Kenilworth, NJ, USA, also known as Merck Sharp & Dohme Corp., Kenilworth, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:



No relocation

VISA Sponsorship:


Travel Requirements:


Flexible Work Arrangements:

Remote Work


Valid Driving License:

Hazardous Material(s):

Number of Openings:


Requisition ID: R151491