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LogMeIn Senior SEO Manager in Boston, Massachusetts

Job Description

LogMeIn is building a dynamic internal SEO team to support our US & global business and we want you to be a part of the success story. At LogMeIn, our mission is to unlock the potential of the modern workforce. We help people and businesses do their best work, simply and securely – on any device, from any location and at any time. LogMeIn is the work-from-anywhere company.

We’re looking for data-driven SEO team member to join the Web & eCommerce team in growing our Remote Support business. In this role, you’ll drive the US & global SEO strategies for 4 our marketing websites (GoTo.com, LogMeIn.com, LogMeInRescue.com and Get.GoToAssist.com). You’ll perform competitive analysis, site audits, and learn about industry trends to keep the sites positioned for future growth. From analysis to implementation – you will be directly responsible for the overall organic search performance for our marketing websites.

RESPONSIBILITIES

  • Research: digging into keyword, competitive, topical, and analytics data to find trends and opportunities

  • Testing: reverse-engineering search engine algorithms by reading, analyzing, and testing approaches on our pages and sites

  • Executing: recommending and implementing changes to site architecture, page layout, internal linking, meta data, content, and off-site items

  • Learning: staying on top of industry changes and understanding potential impacts or opportunities and sharing insights across the team

  • Reporting: monitoring daily, weekly, and monthly performance of traffic and keyword/page/site level metrics

  • Education: drive internal education and training on SEO best practices, latest innovations, strategy, and execution

  • Communication: collaborate with cross-functional partners, including Product Marketing, Demand Generation, Social, Content etc. in order to deliver results

REQUIREMENTS

  • 4+ years of in-house and/or agency SEO experience, with SaaS offerings is a plus

  • Extensive knowledge of SEO best practices, search engine algorithms and ranking strategies, and a passion to stay on top of news & trends within SEO/online marketing

  • Proven track record of growing revenue and meeting aggressive goals

  • Familiarity with Marketing and business metrics and KPIs

  • Strong communication/interaction skills – can actively collaborate with cross-functional teams

  • Proven track record of working with Content, PR and Social teams in executing a content strategy to accelerate our domain authority and backlink profiles

  • Demonstrated strategic thinking; has a big-picture perspective and the ability to consider all relevant information when making recommendations

  • Excellent attention to detail and ability to work to precise deadlines

  • Thorough knowledge of HTML, CSS and Javascript

  • Strong work ethic complimented by a proactive problem solver attitude and project management skills

NICE TO HAVES

  • Website migrations

  • International SEO experience

  • Strong experience with SEM

  • Experience with BrightEdge, Conductor, Screaming Frog, Google Search Console, Google Analytics, SEMrush, AHREFs, Adobe Site Catalyst, Clearscope.io

At LogMeIn, Inc., we build category-defining products that unlock the potential of the modern workforce, making it possible for millions of people and businesses around the globe do their best work, whenever, however, and most importantly, wherever. We’re a pioneer in remote work technology and a driving force behind today’s work-from-anywhere movement, and have become one of the world’s largest SaaS companies with tens of millions of active users, more than 3,500 global employees, over $1.2 billion in annual revenue and more than 2 million customers worldwide who use our software as an essential part of their daily lives. We’re headquartered in Boston, Massachusetts with additional locations in North America, South America, Europe, Asia and Australia.

LogMeIn, Inc. is committed to providing equal opportunity in employment to all employees and applicants for employment. No employee or applicant shall be discriminated against in the terms and conditions of employment on the basis of race, color, religious creed, gender, sex, pregnancy, religion, marital or domestic partner status, age, national origin, ancestry, physical or mental disability (including AIDS/HIV), medical condition, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, application for or denial of family and medical care leave and/or pregnancy disability leave, or any other basis protected by federal, state or local law or ordinance or regulation. LogMeIn, Inc. also prohibits discrimination based on the perception that anyone has one of these characteristics or is associated with a person who has or who is perceived as having any of those characteristics.Each officer, manager, and employee is expected to support, cooperate with, and carry out this policy. Any employee who believes he or she has been the victim of employment discrimination, or has witnessed discrimination in the workplace based on any of these factors should report the matter immediately to Human Resources.

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