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Anaplan Senior Product Marketing Manager in Boston, Massachusetts

Here at Anaplan, we have reinvented how companies see, plan, and run their businesses. Our platform allows our customers to uncover new insights, connect their strategy to their plans, and work in ways they had not previously thought possible. We’re growing fast, constantly innovating, and couldn’t be prouder to help our customers move forward with confidence in a sophisticated and changing world.

We are looking for forward-thinking people who put customer experience at the forefront of every decision. Individuals who thrive on challenges and are ready to grasp the opportunity of a lifetime. Because we fundamentally believe every colleague brings outstanding value to our whole. We are a workplace where each person feels seen, heard, and valued, and can contribute their unique talent to our collective effort. We believe that for ourselves and for our customers.

Your Impact:

We are looking for a self-motivated SENIOR PRODUCT MARKETING MANAGER to join our growing team and contribute as a member of the Global Product organization. THIS POSITION CAN BE REMOTE ANYWHERE IN THE U.S.

As a Senior Product Marketing Manager, you'll be working closely with the product management, product strategy, competitive intelligence, marketing and field-facing functions, you will assume creation and communication of impactful storylines highlighting Anaplan platform advantage and managing feature/functionality launches. You will build compelling content to drive our marketing programs and be directly responsible for customer adoption. Having past experience with enterprise software business applications, platform, and cloud will contribute to your success at Anaplan.

Your Qualifications:

  • 7+ years related product marketing experience, in one or more of the following areas: enterprise business applications, cloud platform, data processing and management, analytics, planning technology

  • Mix of enterprise software, high growth startups and fast paced environments

  • Showcase examples of critical initiatives you have owned and implemented

  • High energy, creativity and can-do attitude, agility, and bias-for-action with exemplary results

  • Demonstrate you are a product marketing authority with demonstrable product launch/product line ownership experience

  • Strong success in helping drive the entire sales cycle: sales enablement, selling to customers/partners, holding conversations with both line of business executives and technical decision makers

  • Understanding and use of marketing analytics to make better informed decisions

  • Outstanding communication skills including writing and content development

  • Ability to work cross functionally across an organization with minimum supervision

  • Ability to handle multiple priorities

  • Tried experience communicating with all levels of management

  • Be responsible for and drive product marketing and sales enablement plans to support revenue goals of growing existing ACV and acquiring new customers

  • Build and deliver sales tools across the sales cycle, including presentations, whitepapers, data sheets, and other tools, to enable sales teams to communicate the value of Anaplan platform effectively

  • Understand sophisticated buying/selling processes involving multiple decision-makers for software and solution purchases and translate that to successful

  • Lead buyer persona and market research activities, using both primary and secondary research to identify potential market opportunities for Anaplan

  • Develop messaging and positioning by connecting with the latest market and technology trends while keeping in mind key personas and use cases

  • Lead launches by building value messaging in collaboration with product management, develop collateral and sales tools, and work closely with sales and marketing teams to craft marketing plans and own product launches

  • Also drive and support partner enablement with partner marketing

  • Influence development of product demonstrations by working closely with pre-sales

  • Evangelize and demonstrate our solutions at conferences, tradeshows, to analysts and customers

  • Work with senior leadership to strategically position Anaplan platform and differentiation as it continues to evolve

  • Be a doer, elevate the conversation from just features to transformation, and define GTM approach for early-stage as well as more developed concepts

  • Continuous conceptualization and comfortability in working with minimum structure while helping define process and structure for various key initiatives

  • Ownership and elevating the role of product marketing by being collaborative, creating excitement and being the voice of the product

  • Bachelor's and/or Master’s degree in an equivalent in marketing, strategy, business administration, engineering, or science. MBA preferred


Our Commitment to Diversity and Inclusion

Build your job in a place that thrives on diversity, inclusion, and belonging. We believe in maintaining a hiring and working experience in which all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your true self to work every day!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.


Protecting the health and safety of our communities, including our employees and of those considering a career at Anaplan, is our highest priority. We continue to closely monitor the evolving situation, and we appreciate your understanding and flexibility with any related changes to our interviewing process.