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Wolters Kluwer Senior Product Manager (Publisher - Medical Journals) in Boston, Massachusetts

Job Description Summary

The Publisher is an experienced publishing professional who drives business and product development through strategic planning and execution; who seeks new ways to grow financial profitability; and who seeks partnerships and acquisitions to further WK’s mission. The Publisher possesses exemplary knowledge of their product portfolio and the STM market, and their associated opportunities and challenges.

The Publisher is responsible for the overall management of a list of medical journals including financial oversight, management of the editor/society relationship, and in driving strategic development.

Job Description

The Publisher is an experienced publishing professional who drives business and product development through strategic planning and execution; who seeks new ways to grow financial profitability; and who seeks partnerships and acquisitions to further WK’s mission. The Publisher possesses exemplary knowledge of their product portfolio and the STM market, and their associated opportunities and challenges.

The Publisher is responsible for the overall management of a list of medical journals including financial oversight, management of the editor/society relationship, and in driving strategic development.

The Publisher has strong financial analysis and financial modeling skills; is experienced in the management and execution of major projects with strong problem-solving skills; has excellent organizational and planning skills; and is a model communicator, collaborator, negotiator, and presenter.

Experience in the healthcare market is preferred. Experience in professional journal editorial workflows, industry bibliometrics and usage analytics is also a plus.

Essential Duties & Responsibilities

Business and Product Development:

  • Lead and manage new product or new partnership proposals (i.e. New society journals, society affiliations, supplements, proprietary journals)

  • Develop strategy for successful journal renewals

  • Develop new products for print and e-growth (including new journals, e-newsletters, commercial e-mails, videos, podcasts, forums, webcasts and virtual conferences, etc.) based on strategic priorities, industry experience, idea generation, site technology capabilities, staff resources, and site and marketplace research

  • Develop strategic priorities based on industry/competitive analysis, idea generation, and site and marketplace research

  • Expand into new or ancillary markets based on pharma & product pipelines, changes in market conditions etc.

  • Coordinate and evaluate financial profile for ROI/profitability

  • Develop and enhance web initiatives around existing and unique print & online content

  • Maintain and enhance the value proposition to subscribers/visitors to print and online content and other web sites, in order to increase subscriptions and website traffic, member registrations, repeat visits and profitability

  • Transform and reposition appropriate print products to online

  • Collaborate with marketing & sales to drive website traffic

  • Collaborate with advertising sales teams to create content types for enhanced revenue opportunities

QUALIFICATIONS

Education: Bachelor’s degree preferred or equivalent relevant experience

Required Experience:

  • 5+ years of publishing experience; science/technology/medical (STM) scholarly publishing preferred including:

  • Strong financial analysis, budgeting and financial modeling skills

  • Experience in management and execution of major projects with strong problem-solving skills

  • Successfully acquired and/or launched new society or proprietary products

  • MS Office; proficiency with Word, Excel, Power Point and Outlook

Preferred Experience:

  • 3+ years of print and online product development and management experience preferred including:

  • Demonstrate proven organizational and planning skills while exhibiting detail-oriented behavior

  • Excellent writing, communication, negotiation and presentation skills

Preferred Knowledge, Skills, Abilities or Certifications:

  • Knowledge of editorial workflows and peer-review systems

  • Passionate about online media & product development

  • Good knowledge of legal and ethical publishing protocols

  • Familiarity with web development protocols and technologies

Travel:

  • 15% - domestic travel to conferences, strategic planning meetings, etc. Some international travel may be required.

Competition :

  • Keep abreast of industry developments, become an expert with respect to the competition (editorial, advertising, key players, affiliations), and project future trends in print, online and mobile product delivery

  • Remain knowledgeable about and trends in website design and functionality

  • Collaborate with Ad Sales to define, document and develop new advertising products and sponsorship opportunities

  • Collaborate to obtain customer research and feedback regarding usage and member/visitor behavior

  • Conduct competitive analysis and monitor emerging market trends to identify areas for differentiation and improvement

  • Gather and/or contract for, analyze and report on market and customer research to effectively translate requirements into product features

  • Collaborate with marketing to develop product messaging and positioning, prepare and implement strategic plans, collaborate on product launch materials, and provide post-launch support

Financial :

  • Ensure Revenue & Margin goals for all products are met or exceeded

  • Negotiate sound editor, society, and sponsorship contracts (new and renewal), including preparing and analyzing financial data

  • Review overall portfolio and proactively adjust product plan to improve/achieve performance (cost containment & reallocation of resources as needed)

  • Prepare/analyze financial data for publisher reports

  • Evaluate all products, feature sets and mediums for best possible financial performance/pruning when necessary

Editorial :

  • Set editorial direction based on market opportunities and potential for growth

  • Evaluate and monitor performance for EiC or other Editorial support

  • Ensure timely manuscript delivery

  • Manage development of new journal features with Editorial offices

  • Manage editorial office (contract knowledge/cost control)

  • Contract negotiation and budget setting

  • Ensure appropriate succession planning for Editorial Offices

  • Collaborate on supplement opportunities

  • Plan, execute, and implement print/online changes (design, electronic, format)

Communications:

  • Build relationships with key society contracts for potential partnerships

  • Prepare Annual Publisher Reports or more frequent as defined in publishing agreement

  • Develop publishing direction for proprietary titles based on market opportunities

  • Continually evaluate lists for opportunities related to electronic migration, new affiliations, market expansions, termination decisions, format & frequency changes

  • Provide reports on product updates and visitor/member activities to Executive Team as directed

  • Communicate with ad sales force on product features and benefits, site metrics, product messaging, demos, trainings, etc.

  • Communicate and participate effectively with other team members to continually evaluate shared industry knowledge, develop competitive intelligence and contribute to process improvement initiatives

  • Effectively manage internal/external editorial resources and relationships to ensure operational efficiency

  • Collaborate with the Product Development Team to identify applicable technical functionality to incorporate into existing or newly developed products

  • Monthly journal/society updates through the Monthly Operating Report

Partnerships:

  • Effectively manage current society relationships

  • Collaborate with societies on strategic development plans

  • Undertake successful contract renewals

  • Fulfill contract obligations

  • Participate in society meetings

  • Prepare required reports-- publishing, financial, circulation, usage statistics (web & app), impact factor

  • Evaluate and respond to RFPs

  • Evaluate potential society affiliation models for best revenue opportunities for proprietary products

  • Evaluate existing society business according to guidelines and recommend renewal or alternatives

EQUAL EMPLOYMENT OPPORTUNITY

Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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