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Brand Networks Senior Media Buyer in Boston, Massachusetts

Senior Media Buyer

About Brand Networks:

Brand Networks solves the newest and toughest media challenges for the world’s most impactful brands and agencies through the intersection of people and technology. For over a decade we’ve been planning, building, and executing paid social media strategies and custom technologies that blend engineering and expertise to achieve client goals. More than 1,500 businesses have trusted Brand Networks’ combination of expert campaign management and insightful reporting, combined with AI-powered technology to drive results. The company is headquartered in Rochester, NY with 4 offices worldwide.

Description:

The Senior Media Buyer should have an expert understanding of social and digital media and have experience leveraging various ad types, objectives, and running tests to drive results. The Senior Media Analyst is tasked with developing both the Junior and Media Buyer by way of training, delegation of workload, and overall client communication.

  • Own setup, troubleshooting, and end-to-end execution of successful advertising campaigns for a variety of clients across various social platforms through the Brand Networks platform

  • Test and analyze key metrics to optimize performance and meet business objectives

  • Become a Brand Networks product advocate and expert on the platform amongst Media Services and other revenue teams

  • Provide continuous optimization of campaigns to exceed client expectations

  • Communicate with internal teams regarding campaign delivery data pertinent to client and business goals

  • Creatively and strategically work to understand our client's marketing needs and how to meet them using the Brand Networks platform and social strategy

  • QA reports & trafficked campaigns, help develop QBR's and other larger client presentations in tandem with managers and directors

  • Establish strong relationships with internal teams and external platform partners

  • Manage communication during all phases of an active campaigns lifecycle

  • Work with media analysts to develop best practices and procedures for building campaigns and reports

  • Actualize spend on a monthly basis and work with the finance team on delivering invoices when needed

  • Mentor and invest in Junior Buyer and Media Buyer to ensure proper onboarding and progression in role

  • Maintain understanding of all social media ad platforms and be able to educate greater media team of important platform capability updates

  • Participate in the training of junior employees

  • Leverage pre-established best practices while implementing campaigns and building reports

  • Contribute new best practices and processes that scale out to your team and department

  • Track individual performance and account/campaign details (budget, pacing against budget, KPI performance, flight dates, campaign notes, etc)

  • Seek feedback from peers and management on ways to improve individual performance and grow overall Brand Networks business

    Requirements:

  • Bachelor's degree in Marketing, Advertising, Communications or equivalent field of study

  • 4-5 years of paid social media buying (i.e. Facebook/Instagram Ads, Pinterest Ads, Snapchat Ads, etc.)

  • Experience working in a media planning or buying position at an advertising or media agency preferred

  • Excel skills: comfort with pivot tables is a must

  • Experience in working with large datasets and performing quantitative analysis to derive insights for customers

  • Demonstrated critical thinking ability

  • Proven ability to manage multiple projects at a time while paying strict attention to detail

  • Self-starter who is comfortable with an ever-changing environment

  • Energetic, drive to succeed, team player

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