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Adidas America Senior Manager, Licensing in Boston, Massachusetts

Senior Manager, Licensing

Title: Senior Licensing Manager

Line of Business: Global Brand Marketing

Department: Licensing

Location (City): Boston

Working Relationship

Direct Reporting Line (ad): Head of Licensing

Indirect / 2nd Direct Reporting Line: N/A

Employees Managed (Y/N): N

Key Interfaces (Relationships with other dept/groups): external partners, legal, finance, design, marketing, product, sales, etc.

Purpose (Brief summary of why role exists):

The Senior Licensing Manager is responsible for the development and management of a portfolio of licensees on a global level. The role includes licensee strategy development, partner management and business planning to ensure licensees achieve royalty revenue and sales targets. The senior manager is also responsible for ensuring products and distribution channels meet the level of quality demanded by the Reebok Brand. The successful candidate will lead negotiation of contracts, possess strong stakeholder management skills and be able to form strong relationships across licensees and internal teams to deliver on plans, financial targets and best in class product execution. Proactive collaboration with other segments of the business (legal, finance, marketing, product teams, design, global market teams, etc.) is required for an integrated approach.

In addition to assuring full compliance to brand license agreements, the Senior Licensing Manager will play a leadership role in developing and executing the overall Licensing Strategy for Reebok. He/she will develop strategic business plans for potential new categories and will present such plans internally to Senior Management.

Key Accountabilities (List the 5-10 major areas of responsibility for role):

Manage and optimize portfolio of brand licensees – Meet or exceed revenue plan commitments, assure compliance with all SEA and contractual obligations and align licensees to global brand strategies.

Quickly develop expertise in each of the relevant licensed categories and act as the corporate resource for these categories. This includes developing a thorough understanding of the product line, the market, competitors, and all capabilities of the licensee.

Lead semi-annual business reviews with each licensee and master the financial forecasting of these businesses.

Identify opportunities among all licensees and/or between licensees and Reebok for cross promotion, cross merchandising, cross-selling.

Actively expand new license categories and pursue potential partners – Independently identify and pursue new licensing categories, create Reebok brand overview presentations, sell brand concepts and opportunities externally, and negotiate related agreements.

Develop strategic business plans for all existing areas of responsibility as well as select new categories. Present such plans to Senior Management to gain consensus.

Knowledge Skills and Abilities:

Strong negotiation skills and knowledge of licensing contract structures

Excellent communication skills and comfort level presenting to large audiences.

Independent and strategic thinker with experience presenting comprehensive business analysis on new business opportunities.

Strong business acumen and attention to detail.

Experience in strategic planning and in developing and executing strategic business plans.

Excellent interpersonal and relationship building skills.

Qualifications (Minimum required education and experience):

Minimum of 5 years experience in licensing, marketing or related field.

Prior experience negotiating legal contracts and other legal documents.

Bachelors degree in Marketing, Communications, Sales, or related business

Willingness to travel up to 25% of time.

At adidas we have a winning culture. But to win, physical power is not enough. Just like athletes our employees need mental strength in their game. We foster the athlete‘s mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture – the 3Cs: CONFIDENCE, COLLABORATION and CREATIVITY.

  • CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers. But we are willing to take risks, we try new things. And if we fail, then this is part of our learning – it helps us improve.

  • COLLABORATION . Every elite athlete relies on partners: coaches, teammates, and nutritionists. We, too, know that we are stronger together. Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents.

  • Being the best sports company in the world takes CREATIVITY . No great athlete succeeds by copying their predecessors’ training plans and strategies. We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title: Senior Manager, Licensing

Brand: Reebok

Location: Boston

TEAM: Marketing & Communications

State: MA

Country/Region: US

Contract Type: Full time

Number: 300730

Date: Feb 18, 2021