Thermo Fisher Scientific Senior Global Market Dev Manager, Digital & Content Strategy in Boston, Massachusetts
The Senior Global Market Development Manager for our Life Science Electron Microscopy business will focus on the development and execution of marketing campaigns for scientific applications using a customer focused, go to market approach. This experienced marketing manager will be a key contributor within the electron microscopy team and contribute to the overall growth of the Life Science Business Unit.
How will you make an impact:
The successful candidate will be a validated, results oriented leader who will coordinate closely with the Material and Structural Analysis Division Digital team, Product Marketing Management, Commercial Sales, and Executive Management to help develop, lead, and implement tactical plans to achieve critical metric and revenue targets and other annual operating plan objectives. The role is passionate about delivering highly effective digital content on thermofisher.com and can build strong and collaborative partnerships with internal partners. This experienced, multifaceted manager will be a key member of the Life Sciences Business Unit (LSBU) Global Market Development team and is responsible for working with a broad team, including regional and business counterparts, to develop global go-to-market strategies and integrated multi-channel marketing plans to then execute on tactical projects to achieve business objectives. The ideal candidate knows impactful marketing requires a balance of creativity and analytics to be successful. They will have proven experience in global product commercialization, developing content and marketing initiatives that improve audience engagement to build and maintain a strong demand generation funnel.
What will you do:
Develop strategic multi-channel integrated marketing plans including analysis of customer segments, competitor analysis, business trends, and market opportunities.
Collaborate and ensure alignment of marketing plans among Product Management/Product Marketing, Regional Marketing and Sales Development Partners, Commercial Leaders, and other collaborators.
Create and implement appropriate marketing content across digital channels, including web, video, social media, paid search and display advertising.
Collaborate with business teams to improve content delivery, engagement, outcomes, and end-user experiences, aligning marketing activities to buyer journey.
Develop and implement engaging, bold tactical marketing plans for new and/or existing digital technical education portfolio assets.
Maintain campaign/program Key Performance Indicators and metrics dashboards to measure the effectiveness of marketing activities; report on these metrics regularly and adjust tactics to improve performance
Plan and participate in key industry and company events, webinars and virtual events to help strengthen thought-leadership
Propose and implement customer and market research programs to provide key market insights and useful business outcomes
Manage marketing budgets and optimize the promotional mix on campaigns to achieve a high return on investment
Act as a business unit partner to the Divisional Marketing team - a true brand ambassador, understanding, upholding, and communicating our business unit strategy in all aspects of our marketing programs
Interact with varying levels of internal and external personnel including direct customer communication, KOL engagement and management, and public presentation, as needed
May perform other related duties as required and/or assigned
How you will get here:
Bachelor’s degree required, preferably in Biology, Biochemistry or related field
Master’s, or PhD highly preferred
7+ years of experience developing marketing strategy and successfully implementing marketing plans in the life sciences
Customer centric, growth driven
Experience working in a complex, highly-matrixed organization and ability to partner / influence
Experience in developing successful lead generation programs using multi-channel strategies to drive funnel fulfillment
Knowledge, Skills, Abilities:
Excellent strategic problem solver with solid written and verbal communication skills.
Ability to plan, implement and measure with a strong sense of urgency to get results.
Collaborative approach to developing and sharing strategy, tactics and analytics. A strong record of building alignment in cross-functional teams.
Highly self-motivated with the ability to manage and prioritize multiple projects.
Given the potential interaction across the division, regions, other Divisions and Corporate, this person will have strong strategic business acumen and the ability to establish credibility and influence.
Demonstrates Thermo Fisher Scientific values – Integrity, Intensity, Innovation and Involvement
Demonstrates creativity and problem-solving ability, strong analytical and execution skills
Say-Do accountability and tenacity to follow through
Self-starter and fast learner with strong ability to energize and inspire others. Lead by example
Demonstration of digital marketing expertise, and the ability to translate metrics, with proven success in display advertising, search engine marketing and optimization, social, video and automation approaches
Development and management of metrics dashboards and reports; ability to derive insights from data
Strong creative intuition on design and messaging that resonates with customers and an ability to learn from previous campaigns to improve on performance
Able to handle project scope, budget and schedule to achieve timely completion of project deliverables
Travel is required (25%); including international
- Knowledge of the following key competencies: 4Ps and marketing mix, marketing communications, public relations and media outreach, content strategy/marketing, VOC/VOS, segmentation, value proposition and marketing program development and execution.
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
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