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Change Healthcare Senior Director, Payer Segment Marketing in Boston, Massachusetts

Senior Director, Payer Segment Marketing

Payer Segment Marketing is responsible for the overall development and execution of assigned marketing plans and the aggregation and translation from strategy to messaging (external and internal) for key initiatives that span the Payer solution areas. Overview of Position

The Marketing Senior Director leads a team within Payer Segment Marketing, which is responsible for the overall development and execution of assigned marketing plans and the aggregation and translation from strategy to messaging (external and internal) for key initiatives that span their team’s businesses. The director and team integrate persona messaging into market segments for competitive differentiation, developing cross business presentations and ensuring that stakeholders have access to messages and proof points for aligned execution of marketing plans and sales programs. In addition, this role is responsible for developing the message and strategy for executive briefings and major events and activities.

What will be my duties and responsibilities in this job?

  • Lead, train and support team within Payer Segment Marketing organization. Support VP Payer Segment Marketing on projects across the business.

  • In collaboration with Sales and the Business, develop key strategic messaging platform to support the sales team. Continually assess and evolve messaging strategies, ensuring maximal effectiveness and differentiation.

  • Identify and develop sales tools, demand gen and thought leadership to support the sales team, including but not limited to ROI Value presentation apps, PowerPoint presentations, proof sources (i.e. case studies, white papers, etc), and other print and digital leave behind materials.

  • Collaboratively identify and develop highly targeted and coordinated promotional campaigns, including but not limited to PR, events, webinars, web & social promotion, digital and print advertising, etc.

  • Identify metrics and routinely measure success for related promotional activities, ensuring maximal ROI in developing enhanced messaging awareness and lead generation.

  • Supports Payer Marketing team on unique projects to ensure message integrity and integration.

What are the requirements needed for this position?

  • Previous experience with integration of persona messaging into market segments

  • Previous Payer experience within a healthcare organization

  • Experience leading and growing successful teams

  • Knowledge of the healthcare information systems space

  • Proficient at executing when experiencing multiple competing priorities

  • Strong interpersonal and communication skills

  • The ability to build relationships across the organization and collaborate as necessary to accomplish goals

What other skills/experience would be helpful to have?

  • Sales team support

  • MS Office

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Join our team today where we are creating a better coordinated, increasingly collaborative, and more efficient healthcare system!

COVID Mandate

As a federal contractor, Change Healthcare is adhering to the Executive Order which mandates vaccination. As such, we are requiring all U.S. new hires and employees to show proof of being fully vaccinated for COVID-19 or receive an approved accommodation by their date of hire, as a condition of employment.

As we continue to navigate the ever-changing COVID-19 pandemic, we remain committed to doing our part to ensure the health, safety, and well-being of our team members and our communities. Proof of vaccination or accommodations requests will be collected once an offer is accepted with Change Healthcare. All accommodation requests will be carefully considered but are not guaranteed to be approved.

Equal Opportunity/Affirmative Action Statement

Change Healthcare is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, genetic information, national origin, disability, or veteran status. To read more about employment discrimination protections under federal law, read EEO is the Law at https://www.eeoc.gov/employers/eeo-law-poster and the supplemental information at https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf.

If you need a reasonable accommodation to assist with your application for employment, please contact us by sending an email to applyaccommodations@changehealthcare.com with "Applicant requesting reasonable accommodation" as the subject. Resumes or CVs submitted to this email box will not be accepted.

Click here https://www.dol.gov/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf to view our pay transparency nondiscrimination policy.

California (US) Residents: By submitting an application to Change Healthcare for consideration of any employment opportunity, you acknowledge that you have read and understood Change Healthcare’s Privacy Notice to California Job Applicants Regarding the Collection of Personal Information (https://www.changehealthcare.com/privacy-notice/privacy-notice-to-california-job-applicants) .

Change Healthcare maintains a drug free workplace and conducts pre-employment drug-testing, where applicable, in accordance with federal, state and local laws.

Change Healthcare is an equal opportunity employer. All qualified applicant will reveive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, genetic information, national origin, disability, or veteran status.

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