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Autodesk Senior Campaign Marketing Manager in Boston, Massachusetts

Job Requisition ID #

21WD54546

Position Overview

Autodesk is inspiring the next generation of professionals to create the new possible. To do this, we are seeking an outstanding candidate to build and lead our Campaign team and participate in transforming marketing at Autodesk. Reporting to the Senior Director of Marketing for Education, this role will manage a team of three.

Working within a high-growth, integrated team as Campaign Marketing Manager you will be responsible for developing creative content marketing programs across a variety of channels. You will collaborate and work closely with Demand-generation Field Engagement, Product & Industry Marketing, marketing operations, and web publishing to ensure execution across various campaign activities.

You will need to be an effective communicator who thinks strategically, writes concisely, and works collaboratively.

Responsibilities

  • Activate plans and strategies developed in partnership with the Product & Industry Marketing Management (PIMM) and Demand-generation teams within Education

  • Develop and implement strategy to engage and acquire customers through our Autodesk Learning Partners (ALP) channel

  • Direct the Education team’s communications, advertising and public relations activities for long-term impact on the team's success.

  • Develop and execute plans for the design, writing and production of communications and marketing materials, including corporate literature, product/services brochures, case studies, etc.

  • Direct public relations activity to assure the company is widely and positively represented in the general business press and industry and vertical market publications, as well as keeping industry analysts informed and up to date

  • Manage the preparation of promotions and recommend the media best suited to drive adoption of Autodesk Education offerings

  • Initiate both creative and strategy sessions with outside agencies to implement advertising campaigns and ABSM programs

Minimum Requirements

  • 8-12 years of experience, preferably in roles combining campaign and channel marketing alongside go-to-market (GTM) functions; i.e., sales (Field Engagement), support and product marketing

  • Strong understanding of the digital marketing ecosystem and KPIs

  • Experience performing marketing analysis within BI tools (Tableau, Looker)

  • Experience optimizing multi-channel programs across the full buyer’s journey

  • Strong communication skills and ability to turn data into a story for business & marketing stakeholders

  • Ability to succeed in a large, highly collaborative, cross-functional organization

  • Prior management experience & ability to influence senior leaders within the company

  • Expertise with web analytics (ideally Google/Adobe Analytics) tools

  • Experience with Advanced Excel (pivot tables, macros, etc.)

  • Experience with marketing automation, the use of behavioral triggers and digital media buying

  • Experience with analytics platforms (Mixpanel, Domo, Looker, Splunk) a plus

  • Knowledge of Education, Design or Manufacturing markets a plus

At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.

Are you an existing contractor or consultant with Autodesk? Please search for open jobs and apply internally (not on this external site). If you have any questions or require support, contact Autodesk Careers (Careers%20%3Ccareers@autodesk.com%3E) .

*From the greenest buildings to the cleanest cars, from the smartest factories to the biggest stories, amazing things are created every day with Autodesk. Over four decades we’ve worked together with our customers to transform how things are made, and in doing so, we’ve also transformed what can be made. A car’s performance now inspires the method of its manufacture, a city’s infrastructure helps predict the unpredictable, and the creation of ever-bigger universes shapes ever-bigger stories. *

Today our solutions span countless industries empowering innovators everywhere. But we’re restless to do more. We don’t believe in waiting for progress, we believe in making it. By combining and recombining technologies. By blurring boundaries, reinventing rules, and merging fields. By unleashing talent and unlocking insights across industries. By helping our customers converge on solutions to the challenges we all face today.  At Autodesk, we believe that when you have the right tools to work and think flexibly you have the power to transform what actually needs making. The power to design and make a better world for all.

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