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American Express Senior Analyst-Marketing in Boston, Massachusetts

Description

Sr Analyst-Marketing, B2B Activations & Marketing

American Express Global Commercial Services (GCS) is the leading provider of payments for corporations and businesses of all sizes globally. The US SME (Small Medium Enterprise) segment is the largest opportunity for growth in GCS and a key area of strategic focus and investment.

The US SME Engagement and Expansion Marketing team within the GCS Managed Customer Marketing team delivers marketing strategy to US SME AD and Field teams who grow spend and engagement with our customers through consultative business-centric dialogue. This role will work across the team to activate commercial spend across B2B merchants and design spend engagement campaigns based on supplier activation strategies. This is a highly visible position with exposure to other customer marketing teams as well as close collaboration with US SME sales / account development and the Global Merchant & Network Services (GMNS) organization. Role requires strong knowledge of business practice and procedures in order to perform the below listed responsibilities.

Key Responsibilities

  • Execute customer activation strategies built around supplier acceptance (such as client trigger campaigns) across corporate and small business clients

  • Identify opportunities to increase SME team engagement through sharing B2B acceptance data via improved UI/UX in Salesforce platforms.

  • Partner closely with customer marketing counterparts and cross business marketing teams to deliver industry specific B2B content and value messaging

  • Develop and deliver all internal training, communication, and reporting to SME teams for all newly launched strategies, features, or enhancements

  • Closely collaborate with a broad set of cross-functional partners (US SME Sales, Account Development, Customer Marketing) and colleagues across the enterprise (GMNS client-facing teams, GCA, Product/Tech) to flawlessly execute commercial business priorities

Qualifications

" Minimum Qualifications

  • Creative thinker with a strong customer focus who is comfortable driving results in a dynamic environment

  • Demonstrated ability to work independently and cross-functionally (with client-facing and product/technology teams preferred)

  • Strong problem-solving and organizational skills; critical thinker with strong attention to detail

  • Strong project management skills; ability to manage multiple workstreams independently in a dynamic environment

  • Excellent verbal and written communication skills with ability to influence

  • Proficient in Excel and PowerPoint; Salesforce experience a plus

  • Experience with marketing or UX (user experience) a plus

  • Direct or indirect experience within a sales or client management organization a plus

  • Bachelor's degree required

  • Team player with a desire to have fun!

United States Only:

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

If the role you are applying for is designated as hybrid or onsite, you will be required to demonstrate that you have completed your primary COVID-19 vaccination series (i.e. 2 doses for Moderna/Pfizer and 1 dose for J&J), in order to work in or visit any of our offices. This requirement is subject to legally required accommodations.

US Job Seekers/Employees - Click here to view the “ EEO is the Law ” poster and supplement and the Pay Transparency Policy Statement .

If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.

Job: Marketing

Primary Location: United States

Schedule Full-time

Req ID: 22017519

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