Schneider Electric Product Marketing Manager in Boston, Massachusetts
The Product Marketing Manager is responsible for driving the marketing & launch strategy of battery backup and surge protectors within Home & Business Network (HBN) Line of Business.
The HBN product families include the best-selling Uninterruptible Power Supplies (UPS), Surge Protectors and peripherals widely used in Smart Home, Small & Medium Business(SMB), Enterprise and Industrial environments.
You will work with cross-functional global teams from product management, regional offer management, channel marketing, global marketing and sales to grow the portfolio. You will report to the Director of Product Marketing. You will be based either in the Boston office or Andover office in MA.
*What you will be doing: *
Design, manage and execute marketing plans and launch strategy
You are in charge of messaging & positioning the portfolio, telling stories about how they work, and bringing it to life
Develop marketing content targeting home consumers, SMB & Enterprise IT Managers persona, and create sales enablement kits to help our sales & channel team sell more products. The content includes but is not limited to brochures, sales presentations, rich media content for Ecommerce, social, SEO optimized product landing page and other digital marketing content
Partner with product and regional team by encouraging customers to appear in marketing materials/events including but not limited to quotes & testimonials, case studies, webinars, speaking at conferences etc
Participate in customer meetings to understand customer pain points
Provide guidance to in-house creative studio and 3rd party agency such as videos, product lifestyle images, 3D rendering etc
What are the skills and attributes you will need to succeed in this role:
You are completely committed to understanding customer challenges and passionate about customer success
You are a powerhouse to gather and absorb complex technical information and turn them into a convincing story with solid value proposition
You have a creative mindset. You aren’t afraid to ask a lot of questions and challenge the status quo
You are very skilled at simple and easy-to-understand business writing
You love working with global teams, remote and across time zones
You are super organized as you will manage multiple projects simultaneously
You are a self-starter and are willing to learn new softwares and tools
You have at least 5-7 years of product marketing, digital marketing, demand generation experience
Primary Location: US-Massachusetts-Boston
Unposting Date: Jun 22, 2019, 5:59:00 AM
Req ID: 005ECY