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Facebook Product Marketing Lead, Facebook Business Suite in Boston, Massachusetts


Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.


Every day, more than 10 million advertisers from around the world grow their business on Facebook. The Product Marketing Lead will have the opportunity to influence the products we build for these businesses and will focus on shipping value to Facebook Business Suite users. The ideal candidate will have experience working with developers and tools and will hold strong opinions on how advertising can fuel these businesses through deeply understanding industry competitive landscapes, trends, and business models. This role operates within our Facebook Business Suite (BPM-Dev) cross functional team who moves fast to understand and serve businesses at scale. A successful candidate will thrive creating and leveraging strong partnerships, they will know ruthless prioritization is key and understand how to manage projects from start-to-finish and as part of a growth org, and they will love making sense of data (qualitative and quantitative) to define opportunities This individual will have knowledge on the developer ecosystem and familiar with third party tools.

Required Skills:

  1. Partner closely with cross-functional stakeholders (including Product, Research, PR, Design, Engineering stakeholders, Sales and more) to deliver world-class products

  2. Empower fellow product marketers to lead best-in-class market assessments through quantitative analysis and qualitative feedback

  3. Identify significant long-term opportunities and strategic views of product direction based on market assessment, qualitative research and quantitative analysis

  4. Conduct market analysis of key advertising needs through market research, competitive research and customer product usage

Minimum Qualifications:

  1. BA/BS degree

  2. 8+ years marketing experience

  3. 5+ years of experience working with product and engineering teams

  4. Experience leading cross-functional product teams, either formally through reporting structure or informally through influence

  5. Experience working autonomously and collaboratively with colleagues across multiple cross-functional partners

  6. Understanding of the developer ecosystem and what it means for both businesses and developers

  7. Understanding of the broader advertising ecosystem and competitive landscape to identify product market fit of our products and solutions

Preferred Qualifications:

  1. MBA or Masters Degree

  2. Experience in online marketing or strategy consulting

  3. Experience working with developer tools

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at