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RedHat Principal Product Marketing Manager, Automotive Vertical in Boston, Massachusetts

Company description

At Red Hat, we connect an innovative community of customers, partners, and contributors to deliver an open source stack of trusted, high-performing solutions. We offer cloud, Linux, middleware, storage, and virtualization technologies, together with award-winning global customer support, consulting, and implementation services. Red Hat is a rapidly growing company supporting more than 90% of Fortune 500 companies.

Job summary

Define, position, and guide the automotive product marketing strategy for Red Hat. The Red Hat Vertical Solutions team is looking for a Principal Product Marketing Manager to join us. In this role, you'll create content to help the Sales and Partner teams further accelerate their success in one of today’s most popular technology markets. You'll help establish a clear understanding of target customers, competition, business drivers, and selling motions to your sales channels and work across teams to design innovative marketing programs to guide customer and channel demand. As a Principal Product Marketing Manager, you will work cross-functionally and globally with numerous teams including Product Management, Campaigns Marketing, Technical Marketing, Partner Management, Field Marketing, Channel Marketing, Engineering, Sales, and Professional Services. You'll conduct research, craft market strategies, and develop content to support demand generation and enable field sales and Red Hat channel partners. You'll be in charge of developing, communicating, and implementing activities to align with the ambitious business plan. We want you to help us scale this rapidly growing business. The preferred work locations are the Red Hat offices in Westford or Boston, MA, or Raleigh, NC. However, well qualified, home-based candidates will also be considered, but East Coast is preferred. We will also consider European based candidates. Successful applicants must reside in a state where Red Hat is registered to do business.

Primary job responsibilities

  • Help us tell stories that resonate with the field and with our customers to help lead the automotive business

  • Create effective marketing assets and content including presentations, case studies, solutions briefs, web content, data sheets, and sales kits that can be used globally

  • Jointly create technical marketing collateral with technical marketing managers, engineers, and field marketing teams, including technical presentations, whitepapers, and case studies

  • Collaborate with product management teams to ensure that marketing plans align with directions and support product roadmaps and releases

  • Create concise and compelling core messaging for our solution offerings that embodies key product attributes, including clear value propositions, use cases, and differentiation

  • Participate in technical aspects of go-to-market engagements like roadshows, workshops, webinars, solutions demos, and industry and partner events

  • Support engagements as required in high-touch accounts worldwide by collaborating with field sales and services teams

  • Work with alliance and ecosystem partners to develop joint value propositions

  • Develop and deliver enablement and training activities for the Sales team

  • Collaborate with other product teams to create multi-product and multi-solution marketing materials that address customer use cases and challenges

Required skills

  • 3-5 years of product marketing experience in the automotive industry within a technology organization; experience with content development and demand generation campaign development a big plus

  • 5-10 years of software industry experience, preferably within an area of infrastructure, middleware, or cloud

  • Solid understanding of the common technical jargon of the IT infrastructure, cloud, DevOps, and the management and storage space

  • Bachelor's degree in marketing, engineering, computer science, or a related area; MBA is a plus

  • Record of success in a fast-paced technical environment

  • Solid content writing skills; e-books, white papers, solution briefs, and scripting for videos and presentations

  • Ability to translate technology features into customer benefits, develop proof points and value propositions for our offerings, and create high-value assets to communicate and promote our solutions internally and externally

  • Experience with content creation and the ability to create messaging and positioning based on conversations with more technical stakeholders

  • Strong verbal communication and presentation skills; experience presenting to medium to large audiences

  • Ability to work and experience working in an persuasion-driven, cross-functional environment with minimal supervision

  • Ability to meet deadlines and handle multiple tasks at once in a highly complex environment

  • Critical-thinking skills with a demonstrated ability to develop creative solutions

  • Willingness to travel over 25%, especially if working remotely

  • Domain knowledge of and experience with open source projects is a plus

  • Pragmatic Marketing experience is a plus

Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, veteran status, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.

Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.

Location US-MA-Boston

Posting date 6 days ago (1/15/2020 9:11 AM)

Job ID 75795

Category Product Marketing

Remote base US - MA - Boston