Massachusetts Green Jobs

Job Description

The Principal Manager of Channel Strategy plays a pivotal role in shaping and executing our channel strategy. The Principal Manager of Channel Strategy is responsible for developing and implementing comprehensive strategies that leverage segmentation, data insights, and customer strategy to optimize our marketing efforts and drive business results.

The Principal Manager of Channel Strategy collaborates with the client campaign manager to plan, execute and measure marketing campaigns. The role requires a deep understanding of client objectives, testing strategies, campaign requirements, prospect and customer offers, creative messaging, audience segmentation, and historic campaign performance to provide insightful appraisals and recommendations.

The candidate's key responsibilities include reviewing segmentation requirements, coordinating campaign splits and creative versions, analyzing engagement and attribution reports, and providing insights and recommendations on audience performance and testing. The Principal Manager of Channel Strategy will also create content for monthly and quarterly business reviews, handle ad-hoc requests, drive operational improvements, and contribute to strategy meetings.

The successful candidate is a forward-thinking team player who proactively expands their knowledge of all client lines of business, manages multiple projects effectively, and communicates efficiently both internally and externally.

*This role can be located almost anywhere in the U.S.

What You Will Do:

• Translate client requests into documented actionable insights

• Mine, extract and report on data sets.

• Analyze campaign results, uncover problems, identify insights, and make recommendations to improve future performance

• Provide strategic feedback, lead discussions, and communicate updates on campaign progress, goals and strategy to the client

• Track customer journey, perform segment and overlap analysis, and optimize results

• Use enhancement or demographic data variables to improve outcomes and review the client's reporting methods

• Develop and execute channel strategies that align with overall business objectives and drive customer engagement.

• Utilize segmentation techniques to identify and target key customer segments, ensuring personalized and effective marketing campaigns.

• Leverage data insights to inform and optimize channel strategies, ensuring data-driven decision-making.

• Collaborate with cross-functional teams to integrate customer strategy into channel initiatives, ensuring a cohesive and customer-centric approach.

• Monitor and analyze channel performance, providing regular reports and recommendations for improvement.

• Stay up-to-date with industry trends and best practices, continuously seeking opportunities to innovate and enhance our channel strategy.

What You Will Have:

• Bachelor's Degree or equivalent work experience in the field

• 10 + years digital channel strategy experience, strong preference toward email strategy experience

• Proven experience and proficiency in MS Office Suite and Email Service Provider tools

• Experience with Visualization Tools, such as Tableau

• Problem solving mentality with ability to work independently and with a team

• Strong communication skills and analytical skills

• This specific role is not available for sponsorship

What Will Set You Apart:

• Multi-channel marketing a plus

• Experience with File Sharing Platforms

• Knowledge of Acxiom products and services a plus

• Telecom experience preferred

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Primary Location City/State:

Homebased - Conway, Arkansas

Additional Locations (if applicable):

Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here (https:////www.acxiom.com/wp-content/uploads/2023/01/CCPA-CPRA-Notice-for-Employees-Eff-01012023.pdf) .

Attention Colorado, California, Connecticut, Maryland, Nevada, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact recruit@acxiom.com .

We are leaders in helping brands achieve the number one mantra for every business – know your customer. For fifty years, we’ve helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business.

We’re one of the marketing industry’s most experienced, respected and forward-thinking leaders. For nearly fifty years, we’ve helped the world’s best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel.

Our job opportunities will give you the opportunity to showcase your talents, grow your skills, and expose you to cutting-edge technologies, whether you’re an engineer, developer, products guru, systems and security expert, sales and consulting executive, or an intern looking to gain real experience with a company that will make you stand out.

At Acxiom, our values begin with our associates, who are the single most important driver of our success. We’re looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company. Our values represent our brand promise – to our clients and to our associates – and define our company culture.

If you are interested in applying for employment with Acxiom and need special assistance or an accommodation to apply for a posted position, contact our recruiting department at 1-877-314-2049.

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Internal applicants need to apply for open positions through their Workday account. Please log into Workday and use the Find Jobs report to search for and apply for positions posted internally. For questions, please contact the recruiter listed on the job posting.

Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here (https://www.acxiom.com/wp-content/uploads/2023/01/CCPA-CPRA-Notice-for-Employees-Eff-01012023.pdf) .

Attention Colorado, California, Connecticut, Maryland, Nevada, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact recruit@acxiom.com .

Attention Mexico Applicants: Please see our Privacy Policy notice here (https://www.acxiom.com/wp-content/uploads/2023/07/ACXIOM_MX_AVISO_DE_PRIVACIDAD_EMPLEADOS_Privacy_Notice_Workday.pdf) .