EY Microsoft and Data & AI Alliance Campaign Leader, Associate Director in Boston, Massachusetts
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Alliances are a critical aspect of the go-to market strategy for the firm. To achieve our revenue targets, we have identified the priority go to market focus areas for each of the alliance. The priority areas are the most strategic programs for the EY Strategic Alliances and are intended to drive revenue at scale. For Microsoft, we have defined and plan to execute Global Campaigns in support of these big bets. It is expected that the Global Campaign Director will define the value proposition and work to gain alignment and buy-in internally as well with Microsoft through activation sessions and on-going collaboration to drive the joint go to market. Activities may also include creation of sales enablement messaging, identify the initial target accounts, cadencing key leaders, escalating issues as appropriate and prepare QBR materials and analytics/insights. The primary focus of this role will be on driving campaigns focused on Microsoft Data and AI.
Your key responsibilities
Your role will sit within the Alliance and Ecosystem Relationship team that provides alliance management oversight for the top EY alliances. Specifically, the Microsoft Campaign Director will work closely with EY’s Microsoft leadership, counterparts within Microsoft and EY account and business development executives to coordinate and deliver upon of the objectives of the campaign.
Your primary responsibilities will include:
Design campaign go to market strategy and campaign program elements with a primary focus on Data and AI
Collaborate with Alliance team on alliance components of the campaign (relationship map, cadence, governance, contracts, resale, etc)
Identify target account strategy in conjunction with Global and Area Go-To-Market Leaders, Alliance Relationship Directors, Sector and Solution Leader(s)
Develop messaging and value proposition for campaign including securing alignment and buy-in from Microsoft
Work with Brand, Marketing and Communication to develop sales collateral, marketing strategy, and other enablement materials
Coordinate with Internal technology team, Microsoft Practice or Sector and/or Microsoft to track development of technical elements (demos and other tech assets)
Activate each region with internal and external awareness sessions
Engage with Area Microsoft Go to Market Leaders to secure region support and identify region leads from EY and Microsoft to own the sales motion and drive in-market sales efforts
Incubate target accounts and land sales motion with Alliance Client Executives to expand
Provide Campaign/ Sales motion expertise to accounts as requested
Align with Area practice leadership to secure campaign support and share campaign practice delivery needs
Cadence regions, escalating issues as appropriate
Oversee campaign governance and sales / pipeline discipline – stand-up of campaign through campaign execution (awareness, financial tracking, account cadence, relationship alignment)
This role will be based in the US. You can anticipate a mix of virtual work along with regular coordination with other team members across Americas and Globally. The role will require some minimal travel.
Skills and attributes for success t o qualify for the role you must have:
Able to juggle many activities and provide enablement services in the areas of: marketing, contract management, financial management, content management, governance oversight, operational support, strong relationship building skills and is highly organized
Understanding of technology and business benefits of relevant alliance partner products and solutions
Experience in alliance management or business development for technology or professional services company
Strong networking and influence management skills resulting in driving actions to outcomes and delivering results actions across organizational boundaries
Highly credible communicator with excellent organization and project management skills and proven track record delivering alliance sales and revenues
Ideally, you’ll also have
Experience in selling and positioning Microsoft platforms with a focus on Microsoft Data and AI
Experience and evidence of success in building and nurturing win-win alliance relationships
What we look for:
We’re looking for a seasoned go to market or alliance professional who can build strong relationships with internal and external stakeholders and bring creativity, and consistent quality to this critical part of the business for EY.
Comfortable working with others within EY with unique personalities, cultures and working styles and can adapt your approach to best interact
Comfortable escalating complex issues with recommendations to leadership
Strong organizational skills and ability to multi-task in support of multiple projects at a time
What we offer
As part of this role, you'll work in a highly integrated, global team with the opportunity and tools to grow, develop and drive your career forward. Here, you can combine global opportunity with flexible working. The EY benefits package goes above and beyond too, focusing on your physical, emotional, financial and social well-being. Your recruiter can talk to you about the benefits available in your country. Here’s a snapshot of what we offer:
Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
Please apply to this role only through the ‘Apply’ link (not through the local office). Your application will then be routed to the appropriate recruiting team.
The exceptional EY experience. It’s yours to build.
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