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Verisk Marketing Strategist in Boston, Massachusetts

We are looking to hire a Marketing Strategist to support integrated marketing efforts for Verisk’s life insurance solutions. Our life insurance team represents a cross-functional, cross-business-unit working group that is energized and committed to success in this new vertical. The ideal candidate is well-versed in B2B marketing strategies for the insurance and/or technology space and can drive digital engagement and lead generation. * Support the development and execution of marketing initiatives, strategies, plans and multi-channel campaigns from start to finish by collaborating with marketing resources across the business which align with our vision and revenue goals for life insurance solutions. * Develop strategic messaging and content throughout the marketing funnel that resonates with our target audience with special attention to the digital and insurtech transformation * Work closely with product and sales stakeholders to drive awareness, lead generation, and pipeline growth * Research and analyze customer insights, competitors, and market trends to inform outreach strategies, increase customer conversions, and generate more qualified leads * 5+ years of B2B marketing experience, preferably in insurance and/or technology, with a focus on building new verticals * Bachelor’s or graduate degree in marketing, business, economics, or related field * Proven experience developing marketing plans and campaigns * A digital native, adept at all aspects of multichannel digital marketing, including content marketing, email, search and social media * Understanding of the fintech, health tech, insurtech, and overall tech space * Excellent writing, communication and presentation skills; ability to distill complex concepts into language that is understandable and compelling to business decision makers * Self-directed learner with the ability to quickly learn our business while simultaneously creating value for the team * You are exceptionally collaborative, and take a flexible, hands-on approach to executing multiple projects in a deadline-driven environment. The right candidate will have a “think outside the box” creative attitude with careful attention to testing and analytics. * Effective in matching content to the buyer journey and persona so that a fluid story can be presented that propels the buyer to action. * Ability to identify website traffic segments, offer targeted content to these groups, and A/B test the outcomes. * Review and analyze data-driven insights to spot trends, improve user journey and customer experience to help guide campaign effectiveness * Experience developing, managing and executing account-based marketing (ABM) plans that support sales objectives and drives pipeline in our most strategic customer and prospect accounts. * Knowledge of Challenger, Oratium, and Buyer Enablement marketing theories/strategies and application desired #LI-JE1 Verisk Analytics is an equal opportunity employer. All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability. http://www.verisk.com/careers.html Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume. Consumer Privacy Notice

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