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Wolters Kluwer Marketing Specialist in Boston, Massachusetts

Essential Duties and responsibilities:

  • Develop strategy and executes Marketing campaigns in a mix of channels to drive MQLs and in the end revenue

  • Defines and executes campaign strategy for the segment’s portfolio of products, including email, paid advertising, media, sales materials and promotions and trade shows while maximizing ROI

  • Conducts sub-segmentation analysis around persona needs and buying preferences

  • Provides direction to Content Marketing Manager(s) for the development of press releases, case studies, testimonials, insights, etc to increase market awareness

  • Collaborates with the Events Specialist to select and prioritize relevant trade shows for the segments and provides strategic directions to sales

  • Works closely with Product Management to establish the segment marketing plan, revenue forecasting, campaign priorities and relevant pricing strategies and tactics. Advocates specific product and segment marketing plan and revenue forecasting channel strategies and tactics

  • Develops marketing plans informed by a deep understanding of assigned market segment and actively monitors, communicates, acts upon changes relevant to customer and competition

  • Proactively addresses sales and revenue variances for markets assigned – both short and projected long-term

  • Proactively identifies and champions new revenue opportunities

  • Works with Sales and Product Management to develop relationships with key associations, core affiliates and other third parties

Qualifications:

  • Bachelor’s Degree in Marketing, related field, OR equivalent

  • 2+ year of business experience

  • Competence with marketing to processionals in a B2B environment; specific exposure to tax, accounting or legal a definite asset

  • Experience with: Pardot, Salesforce, Microsoft Office Suite (Word, Excel, PowerPoint, Outlook..)

Additional Qualifications:

  • Demonstrated ability to identify, recommend and position products to optimize revenue potential

  • Strong interpersonal skills; demonstrated ability to work collaboratively with a wide range of individuals at all levels of the organization

  • Ability to work independently and in a team environment in a positive and supportive manner

  • Strong analytical, problem solving and decision-making skills

  • Ability to manage multiple projects simultaneously and achieve goals without conflict

  • Creative, flexible, and inquisitive with strong initiative and self-motivation

  • Excellent follow through, attention to details and time management skills

EQUAL EMPLOYMENT OPPORTUNITY

Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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