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U.S. Bank Marketing Operations Manager - Bento for Business (SaaS) - Remote in Boston, Massachusetts

At U.S. Bank, we're passionate about helping customers and the communities where we live and work. The fifth-largest bank in the United States, we’re one of the country's most respected, innovative and successful financial institutions. U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.

Job Description

The Company

At Bento (now a part of the U.S. Bank family) we believe there’s a better way for businesses to manage and control expenses. We genuinely care about people in everything we do, and are dedicated to building the best possible products and experiences at every touchpoint for our customers.

Job summary

The Marketing Operations Manager will drive the implementation and ongoing administration of our marketing automation platform(s) and deliver an excellent experience for our internal stakeholders. You will serve as the technical liaison with the website, email, and tech platforms to ensure seamless integration of marketing automation with these platforms. You will also evaluate new technologies and add-on applications to find inventive ways to improve campaign performance and evolve the marketing automation platforms.

This is a fully remote, highly team-oriented role and you must be able to collaborate cross-functionally across marketing, product, sales, and support.

Key responsibilities

  • Own the marketing tech stack, including Pardot and Salesforce, platform maintenance, enhancements, and various integrations between each platform.

  • Oversee and support the creation, testing, and implementation of marketing emails, landing pages, dynamic content, and A/B testing.

  • Design campaign workflows: validation rules, triggers, alerts, and automated responses.

  • Own highly visible end-to-end demand generation-focused email programs - from gathering requirements, design, and development to testing, launch, reporting, and maintenance.

  • Measure and analyze campaign effectiveness including email and funnel conversion.

  • Manage our database including list import cleanliness, data accuracy, segmentation, and ensuring compliance with privacy laws.

  • Collaborate with sales operations on enhancing and troubleshooting issues with the lead management process and integrations with marketing automation platforms

  • Support the marketing team with any day-to-day tasks as required.

Basic Qualifications

  • Bachelor's degree in Marketing, Communications, or related discipline

  • 3-5 years' experience in operations/marketing.

Preferred Skills/Experience

  • Experience with marketing automation, specifically Pardot and Salesforce (or similar), tagging, URL tracking, HTML, CSS, etc.

  • Experience managing marketing tech stacks with the following automation technologies: Pardot/Hubspot/Marketo/Eloqua.

  • Experience managing marketing tech stacks with the following CRO & Analytics Tools: Google Analytics/Mixpanel/Apps flyer/Tableau.

  • Experience using tagging tools: Google Tag Manager/Tealium, manual tagging, or UTM append.

  • Experience using integration tools: Zapier or any third-party tool

  • Ability to solve and communicate technical issues independently and in a group setting.

  • Excellent verbal and written communication skills and the desire to work in a fast-paced, dynamic environment.

  • Flexibility, strong decision-making skills, and effective time management skills.

  • Proven ability to work with attention to detail.

  • Creative problem-solving skills, strategic thinker, and a high degree of intellectual curiosity to understand the impact of technical changes and to articulate high-level technical solutions to address business problems.

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants (https://careers.usbank.com/global/en/disability-accommodations-for-applicants) .

Benefits:

Take care of yourself and your family with U.S. Bank employee benefits. We know that healthy employees are happy employees, and we believe that work/life balance should be easy to achieve. That's why we share the cost of benefits and offer a variety of programs, resources and support you need to bring your full self to work and stay present and committed to the people who matter most - your family.

Learn all about U.S. Bank employee benefits, including tuition reimbursement, retirement plans and more, by visiting careers.usbank.com .

EEO is the Law

Applicants can learn more about the company’s status as an equal opportunity employer by viewing the federal EEO is the Law (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/eeopost.pdf) poster.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program (https://careers.usbank.com/verification-of-eligibility-for-employment) .

Salary range reflected is an estimate of base pay and is for the primary location. Base pay range may vary if an offer is made for work in a different location. Pay Range: $64,260.00 - $75,600.00 - $83,160.00

Due to legal requirements, U.S. Bank requires that the successful candidate hired for some positions be fully-vaccinated for COVID-19, absent being granted an accommodation due to a medical condition, pregnancy, or sincerely held religious belief or other legally required exemption. For these positions, as part of the conditional offer of employment, the successful candidate will be asked to provide proof of vaccination or approval for an accommodation or exemption upon hire.

U.S. Bank will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance.

U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.

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