Santander Bank, NA Marketing Manager in Boston, Massachusetts
Marketing Manager - 2000140
The Marketing Manager ideates and executes on new marketing opportunities and the best tactics to support a business need. S/he understands complex needs from the business and from the market, and simplifies into a clear and actionable plan to management as needed.
Analyzes existing traffic and conversion trends to identify areas of opportunity.
Assists with new business opportunities by strategizing with clients on meeting booklets, proposals, presentations, etc.
Engages and communicates with key business partners to align priorities and influence business areas.
Ensures a business development efforts are linked across teams, monitors progress of new client pursuits, and helps eliminate barriers in converting prospects to clients.
Manages marketing metrics dashboards and establishes benchmarks and targets for high level metrics (Customer Acquisition Cost, Customer Lifetime Value, etc.) by channel.
Monitors and reports on trends in social media tools and applications; applies knowledge to increasing the effective use of social media at the Company.
Presents and messages actionable and relevant information around marketing plans and deliverables to management as needed.
Writes and delivers content for blogs, quora posts, email, and/or social media.
Bachelor's Degree in Marketing, Public Relations, Communications, Business Administration or equivalent field or equivalent work experience;
0-3 years of experience in the financial services industry preferred
5-9 years of Marketing or Communications experience
Ability to identify, analyze and solve complex problems.
Ability to interpret and analyze an array of data in a variety of forms and leverage it for marketing purposes.
Ability to motivate or influence inside or outside senior level personnel, requiring a significant level of influence and trust.
Ability to work individually on a project or in a team environment; ability to listen, evaluate different view points and influence others.
Candidate must be able to think strategically, but be willing and able to roll up sleeves to help implement the programs and measure results.
Comfortable with new digital technology, social media, and reporting.
Critical thinking and problem solving skills with the ability to understand complex projects.
Exceptional interpersonal, written and verbal communications skills, with consideration of creative writing preferred.
Superior organizational and time management skills with an impeccable attention to detail.
Job : Marketing
Primary Location : Massachusetts-BOSTON-75 State Street - 06366 - State Street-Corp
Organization : Consumer & Business Banking (1001)
Schedule : Full-time
Job Posting : Jan 14, 2020, 6:27:34 PM
AN EQUAL OPPORTUNITY EMPLOYER M/F/Vet/Disabled/SO
Santander Bank, NA
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