Massachusetts Green Jobs

We believe in the power and joy of learning

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Our culture values diversity, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/ .

What you'll do here:

This is a position within the global academic marketing team. Gale is looking for an experienced marketing manager who will be responsible for leading the strategy and execution of campaigns for digital products within Gale’s academic database portfolio in key market segments. Working alongside the other marketing manager for subscriptions, this position willl help drive new subscription business and secure renewals for Gale databases within the North American academic market.

The role will support the Sales team with targeted campaigns to academic libraries and instructors highlighting Gale databases to classroom instruction and improving student engagement and outcomes.

The right candidate will apply customer, market, and competitive data to decision-making. They will combine their research and experience to create a measurable and scalable marketing strategy for Gale’s instruction focused digital resources.

To accomplish this, the marketing manager will work closely with product and sales partners as well as their marketing colleagues in the global academic marketing team (based in the US and the UK) to develop messaging strategies. They will work with the US based brand creative services team to develop integrated marketing campaigns which align with business goals. They will deliver a positive return on investment through a number of marketing channels and be proficient in tactics like content marketing, social media and blogging, webinars, collateral, and events.

This role reports to the senior marketing director for the global academic market segment based in the UK.

• Collaborate with marketing, brand, product, customer, and sales leads to secure renewals and drive new subscriptions of products

• Lead the marketing strategy through a variety of channels, heavily focusing on support and growth. Tactics include optimized web pages, collateral, content, multi-touch emails, social media, webinars, and others.

• Coordinate with the Events team to support academic conferences.

• Develop sales tools to optimize their conversations with academic librarians and instructors

• Contribute to the development of market strategies by staying current with customer and competitive insights, and marketing trends in academic libraries

• Develop annual marketing plans and implement agile campaigns for assigned portfolios—on time and within budget.

• Advise the targeting and segmentation of projects and ensure we’re reaching libraries and academic instructors with the right message and solution at the right time.

• Communicate internally with customers across the business to keep them informed of what’s in market and the available tools to support customer engagement.

• Partner with business analysts within marketing, sales, and product to understand the impact of marketing programs on the business, with an eye toward continuous optimization and duplication of successful programs.

• Forecast and manage tactical budget for their assigned portfolio.

Skills you will need here:

• BA/BS in Marketing or related field.

• 3 - 5 years of Marketing experience.

• Strong understanding of academic market trends, technologies, and integration strategies.

• Proven success in managing and completing B2B marketing programs for the academic market.

• Experience completing data-driven marketing campaigns; experience with program management and business intelligence software a plus.

• Able to remain agile in a fast-paced environment.

• Sound digital marketing skills covering email, social, and webpage creation.

• Strong copywriting skills and basic design skills.

• The creativity and resourcefulness needed to build content strategies that balance user needs with business requirements.

• Self-starter with excellent problem-solving and analytical skills.

• Able to travel as needed to conferences and customer events.

• Actively involved in the social media space, with a proven understanding of how to use social media tools to effectively listen, communicate, and build relationships.

Preferred:

• Involvement in the education, publishing, and/or information industry market(s).

• Experience engaging with academic students

• Familiarity with SEO/SEM, project management, Eloqua, Adobe Creative Suite and/or other design programs, CRM, and/or analytical platforms.

• Experience partnering with creative services, freelance/contractors, agency partners or other vendors to develop marketing campaigns.

At Gale, a Cengage Group company, we partner with librarians and educators around the world to connect 30 million distinct learners annually to essential, digital content through user-friendly technology that enhances experiences and improves learning outcomes. For more than 65 years, Gale has collaborated with academic institutions, schools, and public libraries around the world, empowering discovery and insights that push the boundaries of traditional research and advance learners in all areas of life.

Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage’s EEO/Affirmative Action Policy signed by CEO Michael Hansen (https://p.widencdn.net/pdvq6j/EEO_Policy_Statement_January_2017) and Equal Employment Opportunity is the Law notice (http://embed.widencdn.net/pdf/plus/cengage/ybs5gt19ik/eeopost-merged.pdf) by visiting their corresponding links.

Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations.ta@cengage.com or you may call us at +1 (617) 289-7917.

About Cengage Group

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Base Pay Range

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.

$55,500.00 - $88,800.00 USD

Cengage Group , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.

We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.