Cengage Group Marketing Manager (Remote) in Boston, Massachusetts
We believe in the power and joy of learning At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education. Our culture values diversity, engagement, and discovery Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/. Help us reinvent the future of research and education in colleges and universities. At Gale, part of Cengage Group, we deliver essential digital content through the power of technology to help researchers and students achieve their goals. What You’ll Do Here: Gale is looking for an experienced marketing manager to join its global academic marketing team to lead the strategy and execution of campaigns within the North American academic market for Gale research focused resources. They will also be responsible for leading faculty initiatives across academic products with support from other marketing managers. The right candidate will apply customer, market, and competitive data to decision-making. They will combine their research and experience to create a measurable and scalable marketing strategy for Gale digital resources. To accomplish this, the marketing manager will work closely with product and sales partners as well as their marketing colleagues in the global academic marketing team (based in the US and the UK) to develop messaging strategies. They will work with the US based brand creative services team to develop integrated marketing campaigns which align with business goals. In addition, the ideal candidate will be able to work independently when required deploying email campaigns, building web pages and writing copy. They will deliver a positive return on investment through a number of marketing channels and be proficient in tactics like content marketing, social media and blogging, webinars, collateral, and events. This role reports to the senior marketing director for the global academic market segment based in the UK. + Collaborate with marketing, brand, product, customer, and sales leads to drive the acquisition of Gale digital resources in the academic market + Help lead the marketing program for Gale Primary Sources and other key resources through a variety of channels, heavily focusing on support and growth. Tactics include optimized web pages, collateral, content, multi-touch emails, social media, webinars, and others. + Develop a faculty engagement program to increase awareness and usage of Gale resources among faculty and students post-sales. + Coordinate with the Events team to support research focused conferences. + Develop sales tools for the Sales team to optimize their conversations with customers + Work proactively with the Academic Engagement team to drive faculty engagement + Contribute to the development of market strategies by staying current with customer and competitive insights, and marketing trends. + Develop annual marketing plans and implement agile campaigns for assigned portfolio—on time and within budget. + Direct the targeting and segmentation of projects and ensure we’re reaching the right customer with the right message and solution at the right time. + Communicate internally with customers across the business to keep them informed of what’s in market and the available tools to support customer engagement. + Partner with business analysts within marketing, sales, and product to understand the impact of marketing programs on the business, with an eye toward continuous optimization and duplication of successful programs. + Forecast and manage tactical budget for their assigned portfolio. Skills you'll need here: + BA/BS in Marketing or related field. + Minimum of 5 years of Marketing experience. + Proven success in managing and executing B2B marketing programs for the academic market. + Strong understanding of academic market trends, technologies, and integration strategies. + Experience completing data-driven marketing campaigns; experience with program management and business intelligence software a plus. + Able to remain agile in a fast-paced environment. + Sound digital marketing skills covering email, social, and webpage creation. + Strong copywriting skills and basic design skills. + The creativity and ingenuity needed to create content strategies that balance user needs with business requirements. + Self-starter with excellent problem-solving and analytical skills. + Able to travel as needed to conferences and customer events. + Actively involved in the social media space, with a proven understanding of how to use social media tools to effectively listen, communicate, and build relationships. Preferred: + Involvement in the education, publishing, and/or information industry market(s). + Familiarity with SEO/SEM, project management, Eloqua, Adobe Creative Suite and/or other design programs, CRM, and/or analytical platforms. + Experience partnering with creative services, freelance/contractors, agency partners or other vendors to develop marketing campaigns. Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage’s EEO/Affirmative Action Policy signed by CEO Michael Hansen (https://p.widencdn.net/pdvq6j/EEO_Policy_Statement_January_2017) and Equal Employment Opportunity is the Law notice (http://embed.widencdn.net/pdf/plus/cengage/ybs5gt19ik/eeopost-merged.pdf) by visiting their corresponding links. Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at firstname.lastname@example.org or you may call us at +1 (617) 289-7917. If you are a Colorado state resident, please email email@example.com to receive compensation information for this role. Please be sure to include this posting’s job ID in the subject line of the email to help ensure a timely response. About Cengage Group Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
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