IANS Marketing Communications Manager in Boston, Massachusetts
IANS is seeking a Marketing Communications Manager to join our growing team. This position will report to the VP of Marketing and be responsible for the day-to-day execution of tasks relating to email marketing, social media, and the IANS website. IANS hosts 50+ regional in-person events every year that have been updated to virtual events, and we?re continuing to add more. The Marketing Communications Manager will be responsible for sending out emails for several event campaigns and will assist with content creation and dissemination.
This execution-focused position requires a keen eye for detail, the ability to manage multiple timelines, and strong organizational skills. The ideal candidate possesses desire to understand the foundation of marketing end-to-end and likes to ?get their hands dirty? while accomplishing the bottom line.
Create event templates and build out event project plans in Asana.
Assist in managing Salesforce event campaigns and distribution lists.
Create assets for website forms and event autoresponder emails.
Create marketing invites in Pardot and draft content.
Follow organized marketing cadence with daily email deliverables.
Draft IANS content updates in social media management platform.
Input Salesforce and Pardot information into backend of website content management system.
Assist with making agenda updates on website content management system.
Collaborate with other departments and work closely with the sales team on an ongoing basis.
The qualified candidate has 1-2 years of marketing experience. We are targeting individuals who demonstrate strong competency in the following areas:
Experience with Salesforce (SFDC) and its functionality
Experience with marketing automation software ? Pardot preferred
Understanding of marketing funnels and general marketing principles
Proficiency in html and templating
Strong attention to detail and grammar
Familiarity with graphic editing programs and general editing tasks