Robert Half Manager of Paid Social in Boston, Massachusetts
Manager of Paid Social with 6+ years of relevant experience needed for a full-time, hybrid (1 day a week onsite) in Greater Boston. Target salary is 110K + bonus with some flex depending on experience. The Manager of Paid Social Media manages the day-to-day planning and analysis for our client’s social media strategy, including the buying and optimization of all media campaigns. The role partners with the Brand Marketing and Ecommerce teams to translate business objectives into effective media plans and is expected to provide mid-level strategic recommendations driving customer growth and value.
Collaborates with Senior Managers to establish social media objectives and measurements of success for each program and tactically execute upon those strategies to meet or exceed benchmarks
Performs daily management of paid social media campaigns which includes: campaign launches, budget management, bid management, analytic tracking and reporting, and optimizations
Analyzes and translates data from various data sources into actionable content recommendations
Stays up to date on marketplace media trends/social innovations to inform optimizations and identifies opportunities to drive performance
Contributes to brainstorming sessions, able to reference relevant brands examples as ideas for brainstorming
Builds audiences leveraging first party data
Implements sophisticated retargeting campaigns
Completes A/B/n testing campaigns, identifies hypothesis, measures, reports, and provides advice on future implementation of those learnings
Performs functions on multiple platforms (Facebook, Instagram, Pinterest, Twitter, Digital, etc.)
In depth understanding of the principles of paid social media platforms and media analytics ranging from media mix modeling, mapping KPIS, bidding strategies, and optimization through digital performance metrics
Passion for and constant eye on “the future of media” based on industry trends, (digital innovation, customer level targeting, dynamic creative optimization, media consumption, ecommerce/retail level targeting capabilities)
Experience working with Facebook’s suite of paid media tools and other native social networking paid media solutions
Experience within Adobe, Google Data Studio and DoubleClick Campaign Manager is a must
A track record of managing and delivering complex retail and eCommerce paid social media programs
Complete understanding of social specific key performance indicators to strategically measure and track program success
Strong writing, presentation, and interpersonal skills
Must be highly organized with the ability to multi-task under tight deadlines
Advanced Excel spreadsheet skills, including knowledge of pivot tables
Excellent project management skills
Highly organized and analytical
Ability to analyze and interpret data into strategic recommendations and marketing strategy
Interacts well with a variety of personalities and levels of management
Strong written and verbal skills
Innovation starts with people.®
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Questions? Call your local office at 1.888.490.5565. Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.
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