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KPMG Manager, Key Account Marketing, Healthcare in Boston, Massachusetts

Business Title: Manager, Key Account Marketing, Healthcare

Requisition Number: 89581 - 39

Function: Business Support Services

Area of Interest:

State: MA

City: Boston

Description:

Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Working Mother Magazine, Diversity Inc. and others. If you're as passionate about your future as we are, join our team.

KPMG is currently seeking a Manager, Key Account Marketing, Healthcare to join our Growth and Strategy organization.

Responsibilities:

  • Operate as a core member of the account team to develop a strategic account marketing plan to drive brand permissions, grow strategic client relationships, and increase demand generation

  • Identify external client relationships mapped to buyer groups, in strategic areas as well as white space to drive account growth and impact

  • Develop client-centric multi-channel integrated marketing, leveraging digital technologies to drive growth and nurture as well deepen relationships with key executives along the buyer journey

  • Measure, analyze and report on the impact of demand activities on sales pipeline, revenue, demand funnel velocity, and ABM account engagement activity

  • Identify and research key client buyers and influencers and maintain profiles and develop recommendations on how to strengthen existing relationships and build new ones

  • Help develop a Client Value Program to address service needs and identify opportunities as well as white space across a cross-functional portfolio

Qualifications:

  • Minimum of three years recent marketing experience

  • Bachelor's degree from an accredited college/university

  • ABM experience preferred

  • Experience across multiple paid, owned, and earned marketing channels including events, social, search, display and direct mail

  • Strong written and oral communications skills

  • Experience with sales and marketing technologies such as Salesforce, Introhive, Aprimo, and Demand base

KPMG LLP (the U.S. member firm of KPMG International) offers a comprehensive compensation and benefits package. KPMG is an affirmative action-equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state or local laws. The attached link ( https://assets.kpmg.com/content/dam/kpmg/us/pdf/2018/09/eeo.pdf) contains further information regarding the firm's compliance with federal, state and local recruitment and hiring laws. No phone calls or agencies please.

KPMG does not currently require partners or employees to be fully vaccinated or test negative for COVID-19 in order to go to KPMG offices, client sites or KPMG events, except when mandated by federal, state or local law. In some circumstances, clients also may require proof of vaccination or testing (e.g., to go to the client site).

GL: 4

GF: 15311

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