System One LOCALIZATION & ASSET MANAGEMENT SPECIALIST – WEST COAST, US REMOTE in Boston, Massachusetts
LOCALIZATION & ASSET MANAGEMENT SPECIALIST – WEST COAST, US REMOTE
Employment Type: Full Time
Date Posted: 10/26/2023
Job Number: JO-2310-2285
Pay Range: Negotiable
Reporting to: Global Execution Asset Management Team
Our Fortune 100 tech client’s Brand, Creative, and Media Group is seeking a Global Creative and Localization specialist to assist in the globalization of creative content as well as manage the asset lifecycle. This individual will split their time between creative localization and asset management and will work alongside members in creative management, global marketing and media teams.
The ideal candidate is a creative, detail-oriented go-getter who has a deep understanding of the process to create and execute global full funnel creative campaigns, including brief development, video production, digital and social process and demand generation. This individual should also have good communication skills and project management skills to conduct business with our creative and business affairs agencies. We are looking for a highly collaborative candidate who works seamlessly across time zones, shows initiative in problem-solving, likes to get into the details, and can coordinate closely with external agencies.
Duties & Responsibilities
Partner closely with global marketers to prepare creative strategies that achieve annual objectives; work across Geo and HQ creative management teams to ensure fluid dialogue, process, collaboration and consistency. Collaborate across country/HQ teams to assist in the development of creative assets that are on brand and on strategy and culturally relevant.
Assist HQ creative and marketing strategy teams in understanding Geo marketing/asset strategies, needs, and timelines to ensure globally relevant creative for transcreation.
Work closely with Geo creative leads to ensure creative is developed on strategy, time and on budget. Ensure that project objectives, budgets and timelines can be met; oversee the prioritization, localization, coordination, and execution of HQ campaigns for the geographies.
Gain an understanding on how the regions will leverage and localize HQ developed assets; communicate the campaign plans early to Geos to obtain insights.
Work with HQ Creative team and agencies to determine and incorporate best practices and process improvements to maintain overall account team efficiencies.
Work closely with transcreation agency to enable smooth transcreation of global campaigns and projects.
Ensure newly implemented asset management process is being adhered to by all relevant stakeholders including internal and external agencies as well as marketing stakeholders.
Manage the day-to-day communications with business affairs.
Become the subject matter expert and go to for all creative taxonomy questions.
Ensure seamless integration between creative taxonomy and adobe asset manager tools.
Skills & Qualifications
Proven project and account management experience: Must have the ability to manage multiple projects and be able to prioritize and manage expectations of all groups affected.
Ability to understand and translate Geo marketing objectives and strategies in a clear and concise manner to the creative management teams.
Problem solver: Need to have managed through complicated production issues and have the ability to problem solve.
Relationship building: Ability to develop and maintain strong relationships across teams and with external partners.
Communication skills: Be a natural communicator with strong written and presentation skills. Must be able to understand and anticipate Geo marketing needs as well clearly communicate with teams when assets have expired.
Ability to multi-task, problem-solve and operate independently in a fast-paced environment while maintaining strong attention to detail.
Sense of humor: We like to have fun while we work.
Education & Experience
5+ years’ experience in advertising or marketing communications
International experience is desired
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Diversity Inclusion & Customer Service Statement
TeamPeople is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way.
We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.
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