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Accenture Life Sciences Content Strategist in Boston, Massachusetts

We Are :

Accenture Interactive Life Sciences — a new breed of agency that believes better experiences lead to better health. Our team creat es experiences that empower people to take ownership of their health , improv e the path way to care for patients and caregivers , and support the vital work of healthcare professionals .

Join our team of curious and collaborative strategists, creatives, experience designers, technologists, and data scientists to drive customer success and business results globally at scale. If you’re passionate about audience and content strategies , websites, portals and engagement platforms , creative campaigns , lifecycle marketing and more – and have expertise in the life sciences sector – join us. As part of Accenture Interactive, we are “The Experience Agenc y . ” Visit us at: http://http://www.accenture.com/accentureinteractive

You are:

A skilled creative who can help brands t ell their stor ies through a variety of channels , build HCP and patient audiences , and analyze the holis tic experience of those audience s to identify where content can make a difference. You understand the journeys of patients, caregivers, and healthcare professionals, match ing their steps to strategic initiatives t hat achieve business goals . You know how to r esearch the competitive landscape to frame an overall content strategy, determine the brand personality/archetype and “tone of voice,” and brief internal creative teams on specific tactics . You have an innate understanding of how healthcare audiences consume content (especially in a digital/interactive landscape) . Yo u are confident as an individual contributor, ready to jump in and take a leadership role when required , but also someone who embrace s collaboration with cross- functional team s .

The Work :

  • The Life Sciences Content Strategist will d esign and execute Life Sciences content strategy based on business objectives and customer needs

  • Establishes content briefs for content that engag e users across multiple digital channels ( e.g. email, web /portals , mobile app, blog, social media, and more

  • Manages content development , e nsur ing content is timely, relevant, accurate, a n d appropriate to brand requirements

  • Inform s site mapping, content hierarchy in wireframes and prototyping for websites, marketing landing pages, news blogs, tool applications and more

  • Perform s qualitative/quantitative content mapping, auditing, gap analysis, analytics research, keyword and search findings, competitive assessments, market research, user and stakeholder interviews

  • Define s information architecture, navigation and taxonomy, user flows, metadata strategies, content matrix recommendations.

  • Define s key messages based on clinical study and product information

  • Implement s SEO best practices

  • Identifies KPIs and measure s content effectiveness to refine strategy.

  • Builds and manages digital content roadmap s , content calendar s , documents, and reports.

  • Creates and manages editorial guidelines for digital content.

  • Develops advance d strategies to maximize content and its distribution across a variety of digital channels.

  • C onsult s on pitches, workshops and other new business projects as required, thus ensuring a strategic approach

  • Support s the business development team with strategic input, client meetings, presentations and proposal writing

  • Own the storyline and content creation for strategy-focused pitches and new business presentations

  • Executes content briefs with hands-on work as a copywriter or editor for some opportunit ies

YOUR EXPERIENCE: Basic Qualifications

  • Experience developing content strategy for the life sciences or health sector

  • Experience across both traditional and emerging channels

  • Minimum of 5 years ’ experience of content and copywriting

  • Experienced in Life Sciences design principles, e.g. MLR review processes and requirements, Fair Balance, branded vs. unbranded restrictions, etc.

  • Expertise at understanding how to engage HCP, Patient, and C aregiver audiences to motivate and drive action and engagement

  • Bachelor’s Degree or equivalent (minimum 12 years) work experience.

    SET YOURSELF APART: Preferred Qualifications

  • Experience with Medical Writing

  • Expert at strategic brainstorming, campaign development and creative execution writing email copy, advertising (digital, print, banners), brand messaging, web copy, video scripts, marketing collateral

  • Experience with developing content and copy for medical portals

  • Strong understanding of UX principles and how it relates to copy

  • Exper ience in Oncology, Neurology, Rare Disease , Patient Services or related areas

    Travel For now, all Accenture business travel, international and domestic, is currently restricted to client-essential sales/delivery activity only, but following the pandemic you will be expected to attend period meetings on the West Coast, particularly in the Seattle region.    Please note: The safety and well-being of our people continues to be the top priority, and our decisions around travel are informed by government COVID-19 response directives, recommendations from leading health authorities and guidance from a number of infectious disease experts

    As required by the Colorado Equal Pay Transparency Act, Accenture provides a reasonable range of minimum compensation for roles that may be hired in Colorado. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. For the state of Colorado only, the range of starting pay for this role is $75,600 - $122,799 and information on benefits offered is here. (https://www.accenture.com/us-en/careers/your-future-rewards-benefits)

What We Believe

We have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at Accenture has the responsibility to create and sustain an inclusive environment.

Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities. Read more here (https://www.accenture.com/us-en/about/inclusion-diversity/us-workforce)

Equal Employment Opportunity Statement

Accenture is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation.

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Accenture is committed to providing veteran employment opportunities to our service men and women.

For details, view a copy of the Accenture Equal Opportunity and Affirmative Action Policy Statement (https://www.accenture.com/_acnmedia/Careers/PDF-9/Accenture-Annual-Policy-Statement-Regarding-EEO-2018-Applicant.pdf) .

Requesting An Accommodation

Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.

If you would like to be considered for employment opportunities with Accenture and have accommodation needs for a disability or religious observance, please call us toll free at 1 (877) 889-9009, send us an email (https://www.accenture.com/us-en/contact-us) or speak with your recruiter.

Other Employment Statements

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.

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