Humana Integrated Direct Marketing Creative Lead in Boston, Massachusetts
Integrated Direct Marketing Creative Lead will lead creative strategy and consistency across consumer-facing materials for the Medicare product lines, spanning the spectrum of the consumer acquisition journey. The Creative Lead will manage a team of two associates but will work cross-functionally to collaboratively develop creative for Medicare Product/Provider Awareness, Direct Response/Lead Generation and Agent Sales materials in order to increase awareness, consideration and conversion to sales.
Establish creative briefs to drive consistent approach to support Human Care brand platform and new product/business needs for Medicare acquisition.
Manage and oversee creative direction, logistics and production of Direct Response TV
Manage and oversee development of digital ads and content (including video and social)
Collaborate with Direct Mail, Product/Provider Awareness and Agent Sales materials teams to drive consistency
Drive innovation through creative testing strategies to improve awareness, consideration and conversion
Manage competitor insights and evaluations
Build relationships with internal and external resources
Maintain budget to oversee costs
Coordinate weekly update/meeting and presentation content
Agency and Project Management
Manage 3rd party agency and vendor relationships to meet budget, work-quality, timeline, and sales targets.
Ensure budget adherence and manage invoicing, and tracking
Responsible for quality assurance of all projects, with a relentless commitment to accuracy and compliance ensuring all materials meet quality, accuracy, brand, and compliance standards in accordance with state and federal regulations. Include the successful facilitation of all materials through the legal and corporate review process.
Bachelor's degree in marketing, communication or other
7+ years of experience working in an advertising agency, production/printing company, or corporate marketing department
Experience in direct response/lead generation best practices
Excellent creative writing, and review skills with the ability to edit marketing and advertising copy and a keen eye for design
Ability to distill analysis findings and effectively communicate results to leaders and business partners including recommendations for future strategies and campaigns.
Proven ability to successfully manage numerous projects at the same time in a fast-paced deadline-driven environment
Extremely organized and detailed oriented - maintains project schedules, job lists and creative campaign production timelines and deliverables across a large team of 10 or more project-contributors.
Experience managing 3rd party agency and vendor relationships.
Master's degree or other advanced degree
Experience with Medicare or Health Insurance products
Scheduled Weekly Hours
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