Thermo Fisher Scientific Global Market Development Manager in Boston, Massachusetts
When you're part of the team at Thermo Fisher Scientific, you'll do important work, and you'll be valued and recognized for your performance. With talented managers and inspiring coworkers to support you, you'll find the resources and opportunities to make significant contributions to the world.
How will you make an impact?
We are seeking a Market Development Manager to join our qPCR instrument team. The successful candidate will be a member of our Genetic Sciences Division qPCR Global Market Development group, responsible for developing and executing key marketing programs for our instrument portfolio. This person will be a member of the team and work on the strategic direction and tactical implementation of activities and deliverables supporting the qPCR instrument portfolio and executing-to-plan.
What will you do?
Work as part of a team to develop strategic, multi-channel integrated marketing plans, including customer segmentation, competitor analysis, business trends, market opportunities, and staging and pacing of marketing tactical programs
Identify target customer segments and create value propositions and key messages for each segment
Develop and execute engaging marketing campaigns to generate awareness and drive demand; achieve measurable results for key initiatives and new and/or existing products
Collaborate and ensure alignment of marketing plans among Product Management, Regional Market Development Partners, Commercial Leaders, and other stakeholders
Successfully engage internal and external advertising agencies to deliver high-quality assets, including, but not limited to, creative direction and content for print and digital collateral, PR, social media, customer-facing presentations, global tradeshow properties and promotional materials
Maintain campaign metrics dashboards to measure the effectiveness of marketing activities
Partner with Product Management and Regional Marketing Managers to develop and deliver sales training and support materials
Manage marketing budgets and optimize the promotional mix on campaigns to achieve a high return on investment
Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs
Interact with varying levels of internal and external personnel including direct customer communication, KOL engagement and management, and public presentation
How will you get here?
- Bachelor's Degree (B.S./B.A.) required ideally in Marketing or Communications or in a scientific discipline (molecular biology, genetics or biochemistry preferred)
- 3+ years of proven hands-on experience in marketing roles of increasing scope.
Knowledge, Skills, Abilities:
Exceptional communication skills as well as analytical, project management and planning skills
Broad knowledge of marketing 4Ps, channels-to-market, segmentation, value proposition, marketing plan and campaign development, content marketing, voice of customer research and customer journey maps
Self-starter and collaborative within project teams, and successful track record working in complex environments, including managing expectations of multiple stakeholders across business units and regions
Written and oral communication skills including presentations to leadership
Strong attention to detail
Must be able to manage project scope, budget and schedule to achieve timely completion of project deliverables
Flexibility and ability to adapt quickly to change
Ability to travel approximately 15-25% domestic and international
Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue exceeding $25 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, improving patient diagnostics and therapies or increasing productivity in their laboratories, we are here to support them. Our global team of more than 75,000 colleagues delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services and Patheon.
Apply today! http://jobs.thermofisher.com
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
Thermo Fisher Scientific is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, creed, religion, color, national or ethnic origin, citizenship, sex, sexual orientation, gender identity and expression, genetic information, veteran status, age or disability status.
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