Thermo Fisher Scientific Global Market Development Manager, Electron Microscopy in Boston, Massachusetts
The Global Market Development Manager for our Life Science Electron Microscopy business will focus on the development and execution of marketing campaigns for scientific applications using a customer focused, go to market approach. This experienced marketing manager will be a key contributor within the electron microscopy team and contribute to the overall growth of the Life Science Business Unit.
How you will make an impact:
You will lead the development and execution of marketing campaigns for the Life Sciences Academic segment using a customer-centric, go-to-market approach. You will develop a multi-channel global strategy for driving growth in the highly relevant, fast-growing cryo-Electron Microscopy market. This experienced, multifaceted manager will be a key member of the Life Sciences Business Unit (LSBU) Global Market Development team and is responsible for working with a broad team, including regional and business counterparts, to develop global go-to-market strategies and integrated multi-channel marketing plans to achieve revenue targets and other annual operating plan objectives. The ideal candidate will demonstrate a thorough understanding of marketing strategy and tactics for driving new customer acquisition for cryo-EM workflows. They will have proven experience in global product commercialization, developing content and marketing initiatives that improve audience engagement to create and maintain a strong demand generation funnel.
What you will do:
Develop strategic, multi-channel integrated marketing plans to increase customer acquisition, retention, expansion and penetration, by communicating clear value to the target audience creating or using customer segmentation, competitor analysis, business trends, market opportunities, and staging and pacing of tactical programs.
Develops portfolio level marketing strategy and implements marketing programs to create brand awareness, generate leads, and nurture leads.
Collaborate and ensure alignment of marketing plans among Product Management/Product Marketing, Regional Marketing and Sales Development Partners, Commercial Leaders, and other team members.
Guide the development of copy and creative content for applicable markets, appropriately positioning products for customer segments, while conveying strong value propositions and clear product differentiation.
Build relevant content across the marketing funnel; deploy and measure content through multiple digital channels that align with the customer journeys.
Plan and participate in key industry and company events, webinars and virtual events to help strengthen thought-leadership.
Develop sales force selling tools, technical training and customer facing materials in collaboration with product marketing, product management, and commercial teams.
Successfully engage with advertising agencies and marketing program managers/divisional marketing to deliver high-quality assets, including, but not limited to, creative direction and content for print and digital collateral, PR, social media, customer-facing presentations, global tradeshow properties and promotional materials.
Maintain campaign/program Key Performance Indicators and metrics dashboards to measure the effectiveness of marketing activities; report on these metrics regularly and adjust tactics to improve performance.
Manage marketing budgets and optimize the promotional mix on campaigns to achieve a high return on investment.
Act as a business unit partner to the Divisional Marketing team - a true brand ambassador, understanding, upholding, and communicating our business unit strategy in all aspects of our marketing programs.
Interact with varying levels of internal and external personnel including direct customer communication, KOL engagement and management, and public presentation, as needed.
May manage additional areas as required and/or assigned.
How you will get here:
Bachelor’s degree required, preferably in Biology, Biochemistry or related field
Master’s, or PhD highly preferred
5+ years of experience developing marketing strategy and successfully implementing marketing plans in the life sciences
Customer centric, growth driven
Experience working in a complex, highly-matrixed organization and ability to partner / influence
Experience in developing successful lead generation programs using multi-channel strategies to drive funnel fulfillment
Knowledge, Skills, Abilities:
Excellent strategic problem solver with solid written and verbal communication skills.
Ability to plan, implement and measure with a strong sense of urgency to get results.
Collaborative approach to developing and sharing strategy, tactics and analytics. A strong record of building alignment in cross-functional teams.
Highly self-motivated with the ability to manage and prioritize multiple projects.
Given the potential interaction across the division, regions, other Divisions and Corporate, this person will have strong strategic business acumen and the ability to establish credibility and influence.
Demonstrates Thermo Fisher Scientific values – Integrity, Intensity, Innovation and Involvement
Demonstrates creativity and problem-solving ability, strong analytical and execution skills
Say-Do accountability and tenacity to follow through
Self-starter and fast learner with strong ability to energize and inspire others. Lead by example
Development and management of metrics dashboards and reports; ability to derive insights from data
Strong creative intuition on design and messaging that resonates with customers and an ability to learn from previous campaigns to improve on performance
Able to manage project scope, budget and schedule to achieve timely completion of project deliverables
Travel is required (25%); including international
- Knowledge of the following key competencies: 4Ps and marketing mix, marketing communications, public relations and media outreach, content strategy/marketing, VOC/VOS, segmentation, value proposition and marketing program development and execution.
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
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