Job Information
Plymouth Rock Assurance Email Marketing Strategist in Boston, Massachusetts
Plymouth Rock has been awarded the #1 Large Employer in New Jersey in 2021. We would love for you to join our award winning team!
The Email Marketing Strategist for Plymouth Rock’s Direct division will play pivotal role in growing our brand awareness and increasing quoting traffic through the use of cold email campaigns sent to purchased and acquired lists. Ideal candidates for this position are expected to be innovative collaborators and speak email. You will be tasked with leading effective email marketing strategies, analyzing results, implementing new tactics, and ensuring maximum return on investment.
Essential Functions and Responsibilities
Lead the prospecting email strategy for Plymouth Rock’s Direct division and employ tactics that return the greatest engagement.
Acquire, clean, segment, and manage various email listings for our planned campaigns.
Create, monitor, and enhance email prospecting journeys to improve engagement across various segments
Monitor and report on relevant KPI’s including Bounce Rate, Delivery Rate, Open Rate, Click Through Rate
Collaborate with our Digital Strategy Team to ensure the desired strategy and tactics are implemented accurately.
Track, analyze and report regularly on email campaign results and email KPI’s
Use research, insights and A/B testing to constantly optimize campaigns.
Qualifications and Education
Degree in marketing, advertising, communication science, or equivalent
3+ years of email marketing experience, preferably in the cold email/prospecting space
1 to 3 years of experience using HTML/CSS to create dynamic emails for direct to consumer email campaigns
Proven success implementing and managing cold email campaigns across various email service providers
Strong project management skills and the ability to multi-task effectively
You must have excellent written communication skills, exceptional proofreading and editing skills.
Experience with Salesforce Marketing Cloud is strongly preferred
About the Company
The Plymouth Rock Company and its affiliated group of companies write and manage over $1.6 billion in personal and commercial auto and homeowner’s insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 1,900 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of “A-/Excellent”.
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Job ID: 2023-4132
External Company URL: www.prac.com/
Street: 695 Atlantic Ave