Accenture Email Marketing Manager - The Stable in Boston, Massachusetts
The Stable, part of Accenture (https://tinyurl.com/mr33x65v) , is a commerce agency that connects brands and consumers across all channels. Leveraging a full suite of omnichannel capabilities, we drive revenue and efficiency for brands through both retail and direct-to-consumer (DTC) channels. Backed by data, fueled by insights, and brought to life through world-class sales and operations, creative, digital, and patented technology, we build and execute strategies that acquire customers, create immersive experiences, and scale brands.
As an Email Marketing Manager on The Stable team, you will work with both our internal teams and clients. You will be responsible for conducting email marketing audits, developing and implementing email marketing strategy, building campaigns, and reporting on email results while following email best practices for DTC brands.
Manage email campaign execution from idea creation, copywriting, HTML edits, deployment, scheduling, segmentation, production, automation, A/B testing, and optimization
Execute a customer-first approach to all email strategy for new customer acquisition, customer upsell/cross-sell, customer retention, and customer referral & advocacy
Working with DTC email marketing platform integrations with Shopify like Klaviyo, Yotpo, ReCharge and more
Ongoing program optimization, including structure and segmentation improvements, and improvement of process and infrastructure
Design templates and write copy for email campaigns and automations that welcome, engage, and retain potential and current customers
Employ a consistent best-practice approach for creating emailtemplates, dynamic content, testing methodologies, list segmentation, and deliverability
Conduct quality assurance testing prior to deployment to catch typos, incorrect links, logic errors, etc. in email campaigns and flows
Pull monthly campaign marketing reports and drive continuous improvement across email and direct mail KPIs (deliverability, open rates, click-to-open rates, conversion rates, opt-out rates, and revenue)
Develop test methodology and apply data driven techniques to optimize across all funnel stages - for example: personalization, frequency testing, messaging testing, offer testing, creative testing, segmentation / targeting and delivery timing testing
Here's what you need:
A minimum of 2 years' Agency Experience
A minimum of 2 years' experience in email marketing, lead nurturing, marketing automation and web analytics
Bonus points for:
Understanding of email marketing concepts and metrics pertaining to the customer lifecycle
Proven success in providing actionable insights from email analytics to evaluate and optimize email campaigns and flows
Experience using Klaviyo or other similar technologies
Background in eCommerce / Direct to Consumer brands and/or Shopify
Ability to manage and prioritize a dynamic workload cross functionally and sometimes across multiple client accounts
Strong attention to detail and quality assurance capabilities with an eye for compelling email design
Experience with email automation tools
For now, all Accenture business travel, international and domestic, is currently restricted to client-essential sales/delivery activity only. Please note: The safety and well-being of our people continues to be the top priority, and our decisions around travel are informed by government COVID-19 response directives, recommendations from leading health authorities and guidance from a number of infectious disease experts.
Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired in Albany County, NY, California, Colorado, New York City or Washington as set forth below.
Information on benefits is here. (https://www.accenture.com/us-en/careers/local/total-rewards)
Role Location Annual Salary Range
California $54,500 to $145,100
Colorado $54,500 to $125,400
New York - Albany $50,500 to $116,100
New York City $63,100 to $145,100
Washington $58,100 to $133,500
What We Believe
We have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at Accenture has the responsibility to create and sustain an inclusive environment.
Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities. Read more here (https://www.accenture.com/us-en/about/inclusion-diversity/us-workforce)
Equal Employment Opportunity Statement
Accenture is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation.
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
Accenture is committed to providing veteran employment opportunities to our service men and women.
For details, view a copy of the Accenture Equal Opportunity and Affirmative Action Policy Statement (https://www.accenture.com/_acnmedia/Careers/PDF-9/Accenture-Annual-Policy-Statement-Regarding-EEO-2018-Applicant.pdf) .
Requesting An Accommodation
Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.
If you would like to be considered for employment opportunities with Accenture and have accommodation needs for a disability or religious observance, please call us toll free at 1 (877) 889-9009, send us an email (https://www.accenture.com/us-en/about/contact-us) or speak with your recruiter.
Other Employment Statements
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.
- Accenture Jobs