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BIC Corporation E-Commerce Manager, DTC & Marketplaces in Boston, Massachusetts

E-Commerce Manager, DTC & Marketplaces

  • Boston, MA, USA

  • Employees can work remotely

  • Full-time

Company Description

BIC® products are recognized all over the world for their quality, safety, affordability and ease of use. The ballpoint pen, the pocket lighter, and the shaver are all part of the daily lives of millions of consumers. These products make BIC® an iconic international brand, present in more than 4 million retail outlets in more than 160 countries around the world.

BIC’s founder, Marcel Bich, understood that to succeed, BIC needed hands-on team members who were willing to take measured risks and assume responsibility for their role in a team. Today, we provide our more than 15,000 team members in 61 countries with the opportunity to invent BIC’s future – together – while honoring our past achievements. We are committed to our team members’ development and empower those who wish to discover different areas of our business or acquire international experiences.

Job Description

The E-Commerce Manager, DTC & Marketplaces is responsible for developing and executing our E-Commerce Direct-to-Consumer and Marketplace growth strategy for the US market. This role will support every aspect of our go-to-market strategy in DTC E-Commerce that will focus on market-leading growth. Responsibilities include: direct account responsibility including planning, P&L management, and strategy execution and expansion for DTC and Marketplaces.

Main Responsibilities :

  • Drive DTC/Marketplace sales and support.

  • Develop E-Commerce programs, marketing activation, innovation launch executions, prepare and implement content improvements that drive sales and market share across and key Marketplace sites, primarily and

  • Lead expansion and execution of future DTC and Marketplace business to new channels or platforms.

  • Be an active part of a collaborative cross functional Brand / Digital / E-Commerce team to create, support, drive programs/direction that generates sustainable growth and long-term profitability for the DTC.

  • Support P&L improvement, lead in forecasting, drive sales plan construction, and lead program execution in partnership with US E-Commerce team and provide visibility to leadership.

  • Participate in NA/USA E-Commerce team meetings and involvement in overall business to ensure DTC is in-line with direction and growth opportunities.

  • Lead by influence and partner with cross functional teams including but not limited to Supply Chain, Customer Service, Consumer Engagement and IT to ensure the DTC / Marketplace operational requirements are consistently met and don’t fall under marketplace thresholds.

  • Manage DTC and Initiatives, creating, implementing and updating content, new product set up and generating analysis.

  • Demonstrate leadership by staying abreast of performance results and industry trends and providing regular updates and recommendations to the organization regarding growth opportunities and system enhancements.


  • Bachelor’s degree in Finance, Economics, Marketing, Business/Commerce, or other related field required. Post-graduate (MBA) preferred

  • 5+ years of work experience; 3+ years of E-Commerce/digital experience

  • Experience with Amazon and Omni-Channel accounts, preferably with a consumer products company

  • Knowledge of DTC and/or 3rd party marketplace selling preferred

  • Analytical background

  • Fluency with Microsoft Office (Excel and PowerPoint primarily)

  • Versed in Google Analytics and E-Commerce platforms

  • Collaborative approach, ability to multi-task, high energy, sense of urgency, strong communication skills, comfort with fast-paced environment, ability to influence and tell persuasive story

Additional Information

BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided on the basis of qualifications, merit, and business need.

BIC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.

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EOE including disability/veteran