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EPAM Systems, Inc. Director, Marketing Operations - Remote in Boston, Massachusetts

Director, Marketing Operations - RemoteBoston, MA,

USA

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Director, Marketing Operations - Remote Description

Job #: 75013

EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our customers, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.

Description

EPAM Systems is seeking a Director, Marketing Operations to develop and lead our Marketing Operations team. You will report to the CMO, working collaboratively with the rest of the marketing leadership team and key business unit stakeholders.

Responsibilities include marketing reporting, metrics, and ROI analysis; lead assignment and follow-up process; database management; campaign execution support, and marketing technology. The ideal candidate is collaborative, process-driven, detail-oriented, and has demonstrated experience building operational processes from the ground up.

Req. #309912459

What You’ll Do

  • Marketing reporting and dashboard development, analysis and delivery including using data from Google Analytics, Marketo and relevant marketing systems

  • Create, implement, monitor and enforce lead management process with service-level agreement

  • Create, define, and roll-out an end-to-end marketing process optimization and governance

  • Manage all marketing prospect and customer databases in Marketo, including segmentation

  • Ensure that Martech stacks are integrated and deployed effectively, including funnel optimization, goal definitions, data tracking, application of data insights, measurement, and analytics – in line with budget, plan and timeline – with continuous communication

  • Manage and maintain lead and account scoring model

  • Work closely with the Microsoft Dynamics administrator to ensure all leads, contacts, accounts are properly assigned to sales teams

  • Manage team of marketing project managers, who support the management of marketing programs

  • Manage the marketing operations team, who build campaigns

  • Ensure the integrity of data, including compliance with global privacy laws

  • Own current marketing technology stack. Establish a roadmap for the marketing technology infrastructure for the next three years and work with appropriate internal and external resources to implement

  • Create and manage unified reporting – campaign ROI analysis, data visualization, insights, and funnel analysis

Requirements

  • 7 to 10 years of experience working in the Marketing operations function in a B2B environment

  • Robust experience working with marketing automation (Marketo preferred) and CRM systems (Dynamics preferred)

  • Strong understanding of lead management process in B2B environment

  • Experience with database management including Accounts, Contacts and Leads

  • Strong understanding of current marketing technologies available in the market to improve conversion and efficiency

  • Experience working with BI-tools required

  • Strong cross functional and analytical skills

  • Active listener with strong communication skills Agile problem solver

  • Ability to manage multiple projects simultaneously with keen attention to details

  • Metrics focused and result-oriented

  • Demonstrated ability to work in a dynamic, fast-paced environment

  • Strong negotiation skills

  • Experienced in building, managing and motivating cross-functional, multi-national teams

  • Innovation advocate

What We Offer

  • Medical, Dental and Vision Insurance (Subsidized)

  • Health Savings Account

  • Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)

  • Short-Term and Long-Term Disability (Company Provided)

  • Life and AD&D Insurance (Company Provided)

  • Employee Assistance Program

  • Unlimited access to LinkedIn learning solutions

  • Matched 401(k) Retirement Savings Plan

  • Paid Time Off

  • Legal Plan and Identity Theft Protection

  • Accident Insurance

  • Employee Discounts

  • Pet Insurance

Additional

  • Depending on the position, EPAM employees may need to work at a client worksite or an EPAM office. To protect employees and help communities fight the COVID-19 pandemic, vaccination is required to visit an EPAM office in the US, and many of our clients have similar policies in place. Due to this, a COVID-19 vaccination may be necessary and when applicable, specific details will be discussed during the interview process which may include providing proof of vaccination. For candidates with exceptional circumstances that prevent them from getting the COVID-19 vaccine, we will offer alternative reasonable accommodation, where possible, which should be coordinated by your recruiter and discussed directly with an HR Representative

  • This position operates in a remote capacity, but you must live within driving distance to an EPAM office. Your recruiter will discuss specific details about work location during the initial interview process

EPAM Systems, Inc. is an equal opportunity employer. We recognize the value of diversity and inclusion in creating success for our customers, business partners, shareholders, employees and communities. We are committed to recruiting, hiring, developing and promoting employees without discrimination. As a global employer, this commitment includes complying with all laws in the countries in which we operate. Nevertheless, we believe equal employment practices should not be limited to what the law requires. Equal opportunity and inclusion are essential to motivate, empower and recognize the best in everyone.

At EPAM, employment actions are based on individual qualifications, without regard to race, color, religion, creed, gender, pregnancy status, sexual orientation, gender identity, gender expression, marital or familial status, national origin, ancestry, genetics, age, disability status, veteran status, citizenship status when otherwise legally able to work, or any other characteristic protected by law.

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