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Automation Anywhere, Inc. Director, GTM Strategy and Planning in Boston, Massachusetts

Automation Anywhere is the world’s #1 cloud automation platform, delivering intelligent RPA solutions across all industries globally to automate end-to-end business processes, for the fastest path to enterprise transformation. The company offer’s the world’s only cloud-native platform combining RPA, artificial intelligence, machine learning, and analytics to automate repetitive tasks and build enterprise agility, freeing up humans to pivot to the next big idea, build deeper customer relationships and drive business growth. For additional information, visit .

Our opportunity:

We are looking for a highly accomplished individual to lead Go To Market (GTM) Strategy and Planning for Automation Anywhere. The ideal candidate will bring deep subject matter expertise and a proven track record in these areas.

As the Director of GTM Strategy and Planning, you will play a critical role in Automation Anywhere’s long-term success. You and your team will develop, design, and implement projects of high strategic importance that will set the company’s direction as we continue to deliver on our mission of making work more human by automating business processes and liberating people.

To succeed in this role you should have a strong spirit of innovation, a high degree of intellectual curiosity, and be comfortable operating in a fast-paced, “start-up” style, team-oriented organizational structure. The ability to communicate and work collaboratively with a variety of teams and personalities is essential as you will partner closely with many different stakeholders across Automation Anywhere including Sales leadership, Sales Operations, Global Alliances, Customer Success, Finance, Marketing, HR, and Product.

This role will report to the VP of World-Wide Sales Strategy and Operations and can be based anywhere in the US.

Location: Remote role - ability to work within any U.S time zone

You will make an impact by being responsible for:

  • Leading design and execution of GTM strategic initiatives. Examples: geo-strategy and country prioritization, x-functional business planning, GTM model enhancements, role ratio analysis and optimization, whitespace analysis, and cross-sell program design

  • Leading reoccurring (annual) planning activities and periodic refreshes: territory planning & carving, capacity planning, customer segmentation and coverage model design, x-functional interlocks between Sales and Product/Finance/Marketing/Customer Success

  • Supporting the design and implementation of direct vs. indirect sales motions

  • Fine tuning customer target lists to ensure that reps have an optimal account composition in the territories they manage

  • Designing & developing foundational sales programs to drive desired behaviors in the Sales organization

  • Improving processes and implement tool changes & updates to enhance performance of the Sales organization and provide a better, more integrated customer experience

You will be a great fit if you have:

  • 10+ years of GTM work experience in technology companies and/or management consulting

  • Bachelor’s Degree in Business or similar – MBA preferred

  • Experience leading complex projects and influencing cross-functional stakeholders without formal authority

  • Experience managing diverse, high performance teams

You excel in these key competencies:

  • Demonstrated track record as an outstanding problem-solver and strategic thinker – able to work in the details and click-up a level to grasp the “big picture”

  • Highly analytical and intellectually curious about data analysis, trends, and insight generation

  • Excellent oral and written communication skills; ability to communicate effectively with different levels of management, as well as the business and technical communities

Why Automation Anywhere?

At our company each person brings their unique talents to work as a team and make a difference.

As the leader in Robotic Process Automation (RPA), we provide a very compelling product where our teams are breaking new ground every day and given an environment to grow their skills and have fun along the way. Our technology is the game changer, and our people give us the edge to better our world and go be great!

Automation Anywhere is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.



Equal Opportunity Employer Automation Anywhere is an equal opportunity employer – M/F/D/V. We want to have the best available persons in every job. We will not discriminate in our employment practices due to an applicant’s race, color, creed, gender, religion, marital status, age, national origin and ancestry, physical or mental disability, medical condition, sex, genetic information, sexual orientation, military and veteran status or any other category protected by law.