ConvaTec Director, Global Consumer Marketing- Ostomy Care in Boston, Massachusetts
At ConvaTec, our vision is to develop pioneering trusted medical solutions to improve the lives we touch. We are a global medical technology business focused on serving people and care givers in the areas of advanced wound care, ostomy care, continence and critical care and infusion care. We devise, develop and manufacture innovative products and services that support people with deeply personal and challenging medical conditions, helping to improve care for them and giving them greater confidence, freedom and mobility. We are guided by our five core values, that shape the way we work, every day: Improve Care, Deliver Results, Grow Together, Own It and Do What’s Right. We are a global Group, with over 9,000 employees and in 2019, our Group generated revenues of over $1.827 billion. To learn more about ConvaTec, please visit www.convatecgroup.com.Every day, our products improve the lives of millions of people around the world. We're hugely proud of this, which is why we're transforming our business to reach millions more. Join us as a Director, Global Consumer Marketing, and you'll drive progress that really means something.
About the Role:
Reporting to the VP Global Marketing, Ostomy Care, you will lead the global consumer marketing activities for the Ostomy Care business unit. You will establish a divisional culture obsessed with understanding consumer needs and put these needs at the center of everything we do. You will drive the global consumer strategy, lead insight work based on the patient journey, and create strong brands, differentiating ConvaTec’s products and services from the competition. You will work closely with the Global Digital Marketing team, the Marketing Center of Excellence (MCoE) and local sales and marketing teams
Your Key Duties and Responsibilities:
Transform how the Ostomy division communicates with consumers, relying less on features and benefits and more on understanding the patient experience to create strong brands
Influence local marketing teams to leverage global campaigns and drive towards a consistent global brand for our top products
Determine appropriate KPIs to measure consumer marketing effectiveness and mobilize organization to track against them
Set the strategic path for creating, executing, measuring and optimizing strongly differentiated global consumer campaigns that drive new patient starts and community conversion
Partner with the Marketing Center of Excellence (MCoE) to leverage best practices and learnings from related industries
Establish global relationships with patient advocacy groups to increase education on ConvaTec offerings
Educate legal and regulatory teams to emotional and purpose driven language needed in consumer campaigns and gain alignment on appropriate fact-based messaging
Internal: HCP & Digital Global Marketing, Marketing CoE, Local Sales & Marketing, IT, Finance
External: Consumers, Nurses, Doctors
Travel Requirements: 25% of the time
As a proven marketing leader with deep experience in consumer market research across global markets, you excel in managing creative agencies to build powerful brands. You are able to use influence and foster collaboration to ensure stakeholder and cross functional alignment. With your excellent communication skills across a variety of stakeholder levels, you have the proven ability to influence globally and cross-functionally and possess strong experience in driving a culture of execution excellence. You understand how to translate patient journey pain points into compelling messaging, driving an organizational product selection.
Minimum of a Bachelor’s Degree required; MBA or relevant advanced degree preferred
Minimum 10 years of experience in market research and/or consumer marketing
Consumer Packaged Goods (CPG) or related industry/product knowledge preferred
Previous experience in the Ostomy Care market is desired, but not required
Strong knowledge of regulatory requirements across the Medical Device, CPG and/or related industries
Our products make a big difference every day. So will your contribution. The work you do will mean more, because it'll make things better for your team, our business or our customers' lives. It'll inspire you to deliver to your very best.
And we'll be right behind you when you do.
This is a challenge more worthwhile.
This is work that'll move you.
ConvaTec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposing characteristics or any other basis prohibited by law.
Notice to Agency and Search Firm Representatives: ConvaTec is not accepting unsolicited resumes from agencies and/or search firms for this job posting. Resumes submitted to any ConvaTec employee by a third party agency and/or search firm without a valid written and signed search agreement, will become the sole property of ConvaTec. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.
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ConvaTec is changing. We’re transforming our business, fueled by a fierce determination to improve the lives of millions more customers around the world.
Our shared focus, and the sheer drive of our people, are giving us real momentum. They’re also making us a uniquely invigorating place to work. Join us and, whatever your role, you’ll be pushed and challenged every day. You’ll be supported too, empowered to spark and drive change where it matters most.
We have a uniquely dynamic, sometimes demanding environment. But if you’re motivated, and as focused on delivering for patients as we are, it’ll bring the very best out in you. You’ll never stand still. And you might just make the biggest impact of your entire career.
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